Call Agenda Setting Framework

Create a clear call agenda that aligns expectations, controls time, and guides the buyer toward a useful next step.
Sales - Discovery - Call Agenda Setting Framework

Who it's for

Sales reps, Account executives, SDRs, Founders, Customer success leads

Get Ready

Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.

How to use this prompt

1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.

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Workflow Prompt

				
					You are a sales meeting planning specialist. Your task is to create a call agenda that sets expectations, uses time well, and gives the buyer confidence that the meeting will be relevant.

### Required Input
- Buyer Role and Company: [e.g. Head of People at a 250-person services firm]
- Offer: [What you sell and the outcome it supports]
- Call Type: [Discovery, demo, follow-up, proposal review, renewal, expansion, executive alignment]
- Meeting Length: [e.g. 15, 30, 45, or 60 minutes]
- Buyer Context: [What you know about their situation, pain, goal, or reason for meeting]
- Seller Goal: [What you need to accomplish during the call]
- Buyer Goal: [What the buyer likely wants from the call]
- Required Topics: [Specific items that must be covered]

### Input Validation
Review the inputs before creating the agenda. If meeting length, call type, buyer context, offer, or seller goal is missing or unclear, ask specific clarification questions. Pause and wait for clarification before generating the final agenda.

### Instructions
Create an agenda that is buyer-centred, specific, and realistic for the available time. The agenda should help the seller open the call confidently, confirm priorities, manage scope, and close with a clear next step.

Do not overload the agenda. Prioritise the few topics that support the call objective. If the meeting length is short, reduce scope and recommend what should be deferred.

Include a short opening script that confirms the agenda and invites the buyer to adjust it. The script should sound natural, not robotic. Include time allocations for each section.

For discovery calls, make space for context, problems, impact, decision process, and next step. For demos, connect agenda items to buyer priorities rather than product features. For proposal or renewal calls, include alignment, concerns, decision path, and timing.

Include contingency prompts for common issues, such as the buyer being short on time, bringing an unexpected stakeholder, changing the topic, or asking for pricing too early.

### Output
Provide the framework in this format:

1. Recommended Agenda
2. Time Allocation by Section
3. Opening Agenda-Setting Script
4. Priority Questions to Ask
5. Topics to Defer if Time Is Limited
6. Buyer Participation Prompts
7. Contingency Scripts for Common Call Changes
8. Closing Script and Next-Step Confirmation
9. Follow-Up Notes to Capture
				
			

Optional advanced instructions

				
					Create a version suitable for sending to the buyer before the meeting.
				
			

Example output

1. Recommended Agenda

Buyer Role and Company: Head of People at a 250-person professional services firm

Offer: Employee engagement and manager feedback platform

Call Type: Discovery

Meeting Length: 30 minutes

  • Confirm priorities and success for the call.
  • Understand current engagement and manager feedback process.
  • Explore where visibility or adoption is breaking down.
  • Discuss impact on retention, manager effectiveness, and HR workload.
  • Align on evaluation criteria and who else should be involved.
  • Confirm best next step.

2. Time Allocation by Section

  • 0 to 3 minutes: Opening, introductions, and agenda confirmation.
  • 3 to 8 minutes: Current engagement process and manager check-in workflow.
  • 8 to 16 minutes: Pain points, adoption gaps, and reporting limitations.
  • 16 to 22 minutes: Business impact, attrition risk, and leadership visibility.
  • 22 to 26 minutes: Decision criteria, stakeholders, and timing.
  • 26 to 30 minutes: Recap, confirm fit, and agree next step.

3. Opening Agenda-Setting Script

“Thanks for making time today. Based on what you shared, I thought we could use the first part of the call to understand how engagement and manager feedback work today, where visibility or consistency is difficult, and what improvement would need to look like for this to be worth prioritising. Then we can spend the last few minutes deciding whether a more tailored demo makes sense and who should be included. Does that still match what you were hoping to cover?”

4. Priority Questions to Ask

  • How are you currently collecting engagement feedback between annual surveys?
  • What do managers do consistently today, and where does the process vary by team?
  • What signals tell you an employee or team may be at risk before attrition happens?
  • Where does HR spend the most manual time supporting managers?
  • What information does leadership wish they had sooner?
  • How are manager effectiveness or check-in quality measured today?
  • What would need to change for this to become a priority this quarter?
  • Who would need to be involved if you decided to evaluate platforms?

5. Topics to Defer if Time Is Limited

  • Full feature walkthrough.
  • Detailed pricing discussion.
  • Deep HRIS integration requirements.
  • Complete implementation planning.
  • Advanced analytics configuration.

6. Buyer Participation Prompts

  • Where would you adjust that based on what you are seeing internally?
  • Which of these issues is most visible to leadership?
  • Does that match how your managers experience the process?
  • Would it be helpful to focus on manager consistency or engagement visibility first?
  • What would you need to see in a demo for it to be relevant?

7. Contingency Scripts for Common Call Changes

  • Buyer is short on time: “No problem. Let’s narrow this to the two things that matter most: what is not working today and what would justify a next conversation.”
  • Unexpected stakeholder joins: “Glad you could join. Before we go deeper, is there anything you especially want to make sure we cover from your perspective?”
  • Buyer asks for pricing too early: “I can give you the right pricing context, but I do not want to guess before I understand employee count, required modules, and rollout scope.”
  • Buyer changes the topic to implementation: “Implementation is important. Let me capture that as a key evaluation area, and I’d like to first understand which workflows we would actually be implementing around.”
  • Buyer wants a demo immediately: “I can show a relevant example, but I want to avoid a generic walkthrough. Could we spend five minutes on your current process?”

8. Closing Script and Next-Step Confirmation

“Let me recap what I heard: your main priorities are earlier engagement visibility, more consistent manager check-ins, and reducing the amount of manual HR follow-up. A logical next step would be a 45-minute demo focused on manager workflows, engagement signals, and leadership reporting, ideally with your People Ops lead included. Does that feel like the right next step?”

9. Follow-Up Notes to Capture

  • Current engagement tools and survey cadence.
  • Manager check-in process and adoption gaps.
  • Attrition or retention concerns mentioned.
  • Leadership reporting requirements.
  • HR workload tied to manual follow-up.
  • Decision stakeholders and evaluation criteria.
  • Timing or budget signals.
  • Agreed next step, owner, date, and purpose.

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