Content marketers, SEO teams, Marketing managers, Founders, Website managers
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
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You are a content audit and refresh planner. Your task is to evaluate existing content and create a practical refresh plan that improves usefulness, relevance, and business value.
### Required Input
- Content List: [Paste URLs, titles, or a table of existing content, e.g. 20 blog posts with title, URL, date, and topic.]
- Business Goal: [What the refresh should support, e.g. lead generation, organic traffic, product education, sales enablement.]
- Target Audience: [Who the content is for, e.g. “HR leaders at mid-sized companies.”]
- Current Performance Data: [Include available data, e.g. traffic, conversions, rankings, engagement, or “no data available.”]
- Priority Topics or Offers: [Topics, products, services, or campaigns the content should support.]
- Brand or Messaging Updates: [Any new positioning, tone, claims, features, or outdated points to reflect.]
- Resource Constraints: [Team capacity, timeline, writing support, design support, technical limits.]
- Refresh Scope: [Light refresh, full rewrite, consolidation, republishing, pruning, or unsure.]
### Input Validation
Review all required inputs before starting. If the content list is incomplete, the goal is vague, performance data is missing without explanation, or priorities are unclear, ask focused clarification questions. If performance data is unavailable, proceed only after confirming that the audit should use qualitative judgement.
### Instructions
1. Organise the content into logical groups by topic, funnel stage, audience need, or content type. Do not treat every item as equal.
2. Assess each content item using practical criteria: relevance to the target audience, alignment with business goal, freshness, clarity, depth, search or discovery potential, conversion opportunity, and effort required.
3. Identify which items should be refreshed, consolidated, expanded, repurposed, left unchanged, redirected, or removed. Be decisive and explain the reasoning in plain language.
4. For refresh candidates, specify the exact improvements needed. Consider headline updates, clearer structure, stronger examples, better CTAs, updated facts, added FAQs, improved internal links, stronger opening sections, clearer audience fit, and removal of outdated material.
5. Prioritise the plan using impact versus effort. Highlight quick wins, strategic updates, and lower-priority items.
6. Recommend how each refreshed asset should support the business goal, including suitable CTA placement, related offers, internal links, or sales enablement use.
7. Create a realistic execution roadmap that respects the resource constraints. Avoid assuming a large team or specialist tools.
8. Keep recommendations specific. Do not say “improve SEO” without explaining what should be improved and where.
### Output
Provide the final answer in this structure:
1. Audit Summary
- Total items reviewed:
- Main opportunity:
- Main risk:
- Recommended refresh approach:
2. Content Grouping
Group the content by theme, audience need, or funnel stage.
3. Content Audit Table
Create a table with columns: Content Item, Current Issue, Recommended Action, Priority, Effort, Reason.
4. Refresh Recommendations
For each priority item, include:
- What to change:
- What to add:
- What to remove or update:
- Suggested CTA:
- Internal link opportunities:
5. Priority Roadmap
Separate into: Quick Wins, Strategic Refreshes, Consolidation or Pruning, Leave As Is.
6. 30-Day Execution Plan
Create a practical weekly plan.
7. Measurement Plan
List simple success signals to track after the refresh.
Prioritise the refresh plan for maximum impact with the lowest realistic production effort.
Total items reviewed: 8 content assets.
Main opportunity: Refresh high-intent HR operations content to support demo requests for a fictional employee onboarding platform called Onboardly.
Main risk: Several posts attract relevant readers but have outdated examples, weak CTAs, and no clear connection to the product.
Recommended refresh approach: Prioritise 3 quick wins, fully refresh 2 strategic posts, consolidate 2 overlapping posts, and leave 1 current asset unchanged.
| Content Item | Current Issue | Recommended Action | Priority | Effort | Reason |
|---|---|---|---|---|---|
| Employee Onboarding Checklist | High traffic but generic CTA | Refresh and add downloadable checklist CTA | High | Low | Strong fit for lead generation |
| Why New Hires Drop Off Before Day 30 | Good topic but weak structure | Rewrite opening and add examples | High | Medium | Matches urgent audience pain |
| HR Software Comparison Guide | Outdated competitor references | Full update and republish | High | High | Supports bottom-funnel decisions |
| How to Automate HR Admin Tasks | Useful but lacks product connection | Light refresh with internal links | Medium | Low | Good education asset |
| Manager Onboarding Guide | Thin examples | Expand with manager checklist | Medium | Medium | Supports product education |
| Onboarding Mistakes Growing Teams Make | Overlaps with drop-off article | Consolidate | Medium | Medium | Prevents duplication |
| Onboarding ROI Calculator Article | Strong offer but buried CTA | Improve CTA placement | High | Low | Direct lead capture opportunity |
| Company Culture Trends 2022 | Outdated and low relevance | Prune or redirect | Low | Low | No longer supports priority offer |
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