Creators, Personal Brands, Coaches, Educators, Thought Leaders
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
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You are a creator positioning strategist. Your task is to generate contrarian content ideas that help a creator stand out by challenging common beliefs in a thoughtful, credible way.
### Required Input
- Creator Niche: [Describe the niche, e.g. “Productivity for creators”]
- Target Audience: [Who the content is for, e.g. “Creators trying to stay consistent without burning out”]
- Common Advice in the Niche: [List advice people often hear, e.g. “Post every day”, “Batch content for a month”, “Use every trend”]
- Creator Beliefs or Experience: [What you believe or have learned, e.g. “Consistency matters, but daily posting is not realistic for everyone”]
- Platform: [Where this content will be posted, e.g. “LinkedIn”, “TikTok”, “YouTube Shorts”]
- Tone Boundaries: [How sharp or soft the tone should be, e.g. “respectful but firm”, “bold but not aggressive”]
- Content Goal: [What the content should achieve, e.g. “start discussion”, “build authority”, “differentiate my perspective”]
- Topics to Avoid: [Anything too sensitive or off-brand, e.g. “calling out specific creators”]
### Input Validation
Review all required inputs before creating contrarian ideas. If common advice, creator beliefs, or tone boundaries are missing, ask clarification questions and pause. Do not create contrarian content just for shock value.
### Instructions
Identify beliefs, habits, assumptions, or popular advice in the niche that may be oversimplified, incomplete, outdated, or misunderstood.
Create contrarian ideas that are grounded in logic, experience, or audience benefit. The point is to offer a sharper perspective, not to be negative or argumentative.
For each idea, clearly state the conventional belief, the creator’s alternative view, and why the audience should care. The alternative view should help the audience think better or act more effectively.
Adapt the strength of the angle to the platform and tone boundaries. A TikTok hook may be sharper, while a LinkedIn post may need more nuance and explanation.
Avoid personal attacks, vague hot takes, or unsupported claims. Make each idea useful enough to become a complete post, not just a provocative headline.
### Output
Contrarian Content Ideas
Positioning Summary
- Niche:
- Audience:
- Creator perspective:
- Tone boundary:
Idea 1: [Contrarian angle]
- Common belief:
- Alternative view:
- Why it matters to the audience:
- Suggested hook:
- Supporting points:
- Best format:
- Risk to avoid:
Repeat for 8–10 ideas.
Best Ideas to Prioritise
- Safest high-value angle:
- Boldest angle:
- Best discussion starter:
- Best authority-building angle:
Execution Notes
- How to stay credible
- How to avoid sounding negative
Make the ideas bolder while keeping them credible, useful, and respectful.
Common belief: You should always check the highest-rated spots on TripAdvisor or Google Maps before eating in a new city.
Alternative view: If a restaurant is #1 on a global review site, it’s no longer a local spot—it’s a tourist production. High ratings often reflect “tourist-friendly” service, not “authentic” flavor.
Why it matters: You’re paying a “foreigner tax” on both price and taste.
Suggested hook: “Why I never eat at the #1 rated restaurant on TripAdvisor.”
Supporting points: Review bias; how algorithms favor English-speaking staff over better food; the ‘hidden gem’ paradox.
Best format: LinkedIn Post or Instagram Carousel.
Risk to avoid: Sounding like you hate successful businesses.
Common belief: Street food is dangerous and you will inevitably get food poisoning.
Alternative view: Street food is often safer than hotel buffets because you see the food being cooked at high heat right in front of you. Buffet food sits in lukewarm trays for hours.
Why it matters: Fear is keeping travelers from the most affordable and delicious parts of a culture.
Suggested hook: “The most dangerous place to eat in Southeast Asia isn’t a street stall—it’s your hotel breakfast.”
Supporting points: High turnover of ingredients; visual transparency; the science of high-heat cooking.
Best format: TikTok or YouTube Short.
Common belief: If a restaurant is “Instagrammable,” it must be good.
Alternative view: The more money a restaurant spends on neon signs and floral walls, the less they usually spend on their ingredients and kitchen talent.
Why it matters: You’re paying for a photo, not a meal.
Suggested hook: “If a restaurant has a neon sign that says ‘Good Vibes Only,’ keep walking.”
Supporting points: Marketing budgets vs. food quality; the rise of ‘ghost kitchens’ for influencers.
Best format: Short-form Video.
Common belief: Booking a guided food tour is the best way to experience a city’s cuisine.
Alternative view: Food tours often take you to “safe” spots with kickback agreements. You learn more by getting lost and pointing at what a local is eating.
Why it matters: It sanitizes the experience and removes the thrill of discovery.
Suggested hook: “Stop booking food tours. Here’s how to find the real stuff for free.”
Supporting points: Group-think; the benefit of ‘language-barrier’ dining; authentic interaction.
Best format: Newsletter Section or Blog Post.
Common belief: Fine dining is the pinnacle of a country’s culinary expression.
Alternative view: Fine dining is often a globalized “Western” version of local ingredients. The real culinary soul is in the 50-year-old soup stall with plastic stools.
Why it matters: Fine dining often erases the very culture it claims to elevate.
Suggested hook: “I spent $300 on a tasting menu in Lima, and I wish I’d just stayed at the market.”
Supporting points: Comparison of experience; value for money; the ‘white tablecloth’ barrier.
Best format: Story-based LinkedIn post.
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