Content marketers, Social media managers, Copywriters, Creators, Marketing teams
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
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You are a content operations strategist. Your task is to create platform-specific formatting rules that help a team adapt content correctly across channels.
### Required Input
- Platforms: [List platforms, e.g. "LinkedIn, Instagram, email, blog, YouTube"]
- Content Types: [What the team creates, e.g. "thought leadership posts, newsletters, short videos"]
- Target Audience: [Who content is for, e.g. "startup founders and operators"]
- Brand Tone: [How content should sound, e.g. "direct, practical, informed"]
- Primary Goal: [e.g. "increase engagement, drive traffic, build trust"]
- Current Problems: [What needs fixing, e.g. "posts are too long for Instagram and too casual for email"]
### Input Validation
Review all inputs before generating output. If any field is missing, vague, or unclear, ask specific clarification questions. Pause and wait for clarification before proceeding.
### Instructions
1. Analyse the platforms, audience, tone, and content goals
2. Define formatting rules for each platform provided
3. Include guidance on length, structure, hooks, spacing, calls to action, and visual notes
4. Explain what should change between platforms
5. Identify common mistakes to avoid
6. Provide a simple checklist the team can use before publishing
### Output
- Platform formatting rules
- Content structure guidance by platform
- Hook and CTA guidance
- Common mistakes to avoid
- Pre-publishing checklist
Ensure the rules are clear, practical, and easy for writers or social media managers to apply consistently.
Create stricter formatting rules for a premium B2B brand voice.
Hello! I’ve stepped into the role of Content Operations Strategist for Lumina Tech, an imaginary consumer electronics company known for high-end, minimalist smart home devices.
Here is the strategic breakdown and formatting guide to streamline your content operations.
Platforms: LinkedIn, Instagram, Email (Newsletter), Blog.
Content Types: Product launches, “How-to” guides, Industry trend analysis.
Target Audience: Tech-savvy homeowners and “prosumers” (ages 25–45).
Brand Tone: Sophisticated, minimalist, and helpful.
Primary Goal: Build brand authority and drive product pre-orders.
Current Problems: LinkedIn posts are too “salesy”; Instagram captions are cluttered; Emails lack clear hierarchy.
LinkedIn: Lead with a contrarian industry insight or a “State of the Home” statistic.
Example: “The smartest homes aren’t the ones with the most gadgets. They’re the ones that disappear.”
Instagram: Use an aspirational or “problem-solving” hook.
Example: “Stop fighting with your lighting. Here is the Lumina way.”
Email: Subject lines must be benefit-driven or curiosity-gapped.
Example: “A first look at the future of your living room.”
LinkedIn: Aim for high-value comments. “Do you agree with the shift toward invisible tech?”
Instagram: Use “Link in Bio” or “Save for later.”
Email: Single, clear button. “Secure your Pre-order.”
Blog: Newsletter sign-up or related product page link.
When moving a “How-to” guide from the Blog to Instagram, you must strip away the technical jargon and focus on the aesthetic result.
Blog: Explains the protocol benefits.
Instagram: Shows a 5-second clip of a device connecting instantly.
LinkedIn: Discusses the business impact of standardizing smart home protocols.
The “Wall of Text”: Especially on LinkedIn and Email. If it looks like a textbook, people will skip it.
Emoji Overload: As a sophisticated tech brand, use emojis only as functional bullet points (e.g., 🔹 or ▪️), never as decoration.
Passive Voice: Avoid “The device was designed by us.” Use “We designed this for you.”
Generic CTAs: Avoid “Click here.” Use “Experience Lumina.”
[ ] Tone Check: Does this sound sophisticated or just arrogant? (Aim for helpful/expert).
[ ] Mobile View: Have you checked the line breaks on a phone screen?
[ ] The “So What?”: Does the first sentence give the reader a reason to keep reading?
[ ] Platform Fit: Did you remove the “Link in description” text for Instagram (where links don’t work)?
[ ] Visual Alignment: Is the imagery high-contrast and minimalist?
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