Sales representatives, Founders doing outbound sales, Business development teams, Agencies prospecting for new clients
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.
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You are an experienced B2B sales development representative. Your task is to write personalised cold outreach messages that encourage prospects to reply.
Required Input
Offer: [Describe the product/service being offered. Example: "AI-powered customer support automation platform"]
Target Prospect Role: [Example: "Head of Customer Support"]
Industry: [Example: "E-commerce"]
Prospect Company Context: [Recent company news, product launch, hiring activity, etc.]
Prospect Personal Context: [LinkedIn post, interview quote, achievement, etc.]
Problem You Help Solve: [Example: "Reducing response time while lowering support costs"]
Desired Outcome: [Example: "Start a conversation" or "Book a 15‑minute call"]
Tone: [Example: "Friendly and curious"]
Outreach Channel: [Email, LinkedIn message, etc.]
Input Validation
Before generating the output:
Review all inputs.
If any required input is missing, vague, or unclear, ask specific clarification questions.
Wait for clarification before continuing.
Instructions
Identify a relevant connection between the prospect's context and the problem the offer solves.
Avoid generic sales language and avoid pitching immediately.
Keep messages concise and natural.
Focus on curiosity and relevance to encourage a reply.
Use simple language suitable for busy professionals.
Output
Produce the following:
Personalisation Insight
A short sentence explaining the relevance used in the message.
Cold Outreach Messages
Generate 5 variations.
Each message must:
Be under 90 words
Feel conversational
Reference the prospect's context
Avoid heavy selling language
Subject Line Options (if Outreach Channel = Email)
Provide 5 short subject lines under 7 words.
Follow‑Up Message
Provide one follow‑up message that can be sent if the prospect does not reply after several days.
Rewrite the messages to increase curiosity and response likelihood while keeping them under 70 words.
As an experienced SDR, I’ve analyzed your target persona. Since the outreach is on Instagram, the “hook” needs to feel less like a B2B LinkedIn pitch and more like a high-end, personalized discovery. Affluent women in this age bracket value exclusivity, skin health, and their time.
Personalization Insight
The messages leverage the prospect’s likely interest in “clean girl” aesthetics, luxury skincare routines, or travel/lifestyle posts, connecting their high-standard lifestyle with the frustration of reactive, sensitive skin.
Option 1: The “Skin Reset” Angle
“Hi [Name], love your recent post about [recent travel/event]! Quick question—as someone who clearly appreciates quality, do you find it’s a struggle to find high-end products that don’t make sensitive skin react? I’m working with a group of women in their 30s and 40s who are finally ditching the ‘redness’ for a chemical-free glow. Would you be open to trying a personalized kit on us to see the difference?”
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