Founders, Operations Managers, Finance Leads, Service Providers, Consultants
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.
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You are creating a simple pricing structure for a product or service.
### Required Input
- Product or Service: [e.g. "monthly bookkeeping service"]
- Target Customer: [e.g. small business owners]
- Delivery Costs: [Time, labour, materials, tools, fulfilment]
- Desired Margin: [e.g. 40%, or "not sure"]
- Competitor or Market Context: [Optional reference points]
- Pricing Model Preference: [e.g. one-time fee, monthly retainer, tiered pricing]
- Constraints: [e.g. price-sensitive market, limited support capacity]
### Input Validation
Review all inputs before creating pricing.
If delivery costs, target customer, or pricing model are unclear, ask for clarification.
If desired margin is missing, ask whether to use a reasonable placeholder and label it as an assumption.
Pause until pricing can be grounded in real context.
### Instructions
Create a pricing structure that is simple, commercially sensible, and easy for customers to understand.
Consider cost coverage, margin, customer value, delivery complexity, and operational capacity. Do not create too many tiers unless justified.
If using tiers, clearly distinguish each tier by customer need, scope, service level, or usage. Avoid tiers that differ only slightly.
Include what is included, what is excluded, and where upsells or add-ons may apply. Explain the logic behind pricing so the user can adjust it later.
### Output
Provide:
1. Recommended pricing model
2. Pricing tier table or single-price structure
3. Inclusions and exclusions
4. Margin or cost logic
5. Add-on or upsell options
6. Positioning explanation
7. Risks or assumptions to review before launch
Add three pricing scenarios: entry-level, standard, and premium.
Product or Service: Professional Social Media Management
Target Customer: Small Business Owners and Solo Entrepreneurs
Delivery Costs: Estimated $400/month per client (Software, 6 hours of content creation/scheduling labor, and stock asset licensing).
Desired Margin: 50%
Pricing Model Preference: Monthly Retainer (Tiered)
Constraints: Highly competitive, price-sensitive market; limited to 10 clients due to current support capacity.
A 3-Tiered Monthly Retainer is recommended. This model allows for a low-friction entry point for solo entrepreneurs while capturing higher value from growing businesses that require more frequent engagement and content volume.
Assumption: Internal cost of delivery is $400 for the mid-tier. By pricing at $1,499, the gross margin is approximately 73%. This “buffer” accounts for the limited capacity (max 10 clients), ensuring the business remains profitable even with higher-than-expected labor hours or client turnover.
The pricing is positioned as a “Premium Done-For-You” service. Instead of competing with $99 automation tools, this structure emphasizes the reclaimed time for the business owner. The $799 price point is high enough to deter “tire-kickers” while remaining accessible for a professional service.
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