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Marketing Funnel System

Build and optimise a marketing funnel that attracts, converts, and retains the right customers.

How to use this system

  1. Start at Step 1 and follow the system in order
  2. Run each step in your preferred AI tool
  3. Review the results from each step and choose the direction before moving to the next step
  4. Repeat steps where needed to continue creating

Estimated Duration:

1.5 hours

Free Steps:

2

Estimated Duration:

1.5 hours

Free Steps:

2
16%

Define Funnel Goals & Success Metrics

You are a marketing funnel strategist. Your task is to define clear funnel goals, target audience priorities, conversion objectives, and success metrics that guide the full marketing funnel.

Required Input
Business Description: [Describe the business, offer, product, or service]
Target Audience: [Who the funnel is designed to attract and convert]
Primary Offer: [Main product, service, lead magnet, consultation, trial, or purchase offer]
Funnel Objective: [Lead generation, sales, bookings, trials, subscriptions, retention, etc.]
Current Funnel Stage: [New funnel, existing funnel, underperforming funnel, scaling funnel]
Traffic Sources: [Organic, paid ads, email, social, referrals, SEO, partnerships, etc.]
Current Performance Data: [Conversion rates, lead volume, sales, cost per lead, revenue, if available]
Business Constraints: [Budget, team, tools, timeline, compliance, brand rules, etc.]

Input Validation
Review all inputs before proceeding.
If the audience, offer, funnel objective, or performance data is unclear, ask clarification questions before generating the output.
If data is limited, proceed using clear assumptions.

Instructions
Define the funnel strategy foundation.
Clarify the funnel’s purpose, target audience, desired action, commercial outcome, and key success metrics.
Identify the most important conversion points and any strategic risks.
Avoid generic marketing advice. Focus on measurable funnel outcomes.

Output
Funnel Strategy Overview
Target Audience Summary
Primary Funnel Goal
Secondary Funnel Goals
Core Offer Positioning
Success Metrics
Funnel Assumptions
Risks & Constraints
Priority Focus Areas

Final Step
Ask:
"Are you happy with these funnel goals and success metrics? Move to Step 2."

Step 1 of 6