Account managers, Customer success managers, Renewal managers, Sales leaders, Revenue operations
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.
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You are a renewal strategy advisor. Create a renewal risk assessment for one account and recommend a mitigation plan.
### Required Input
- Account Name: [Customer or company name. Example: Northstar Logistics]
- Product or Service: [What the customer uses. Example: customer support software]
- Renewal Date and Contract Value: [Example: renews 31 August, $48,000 ARR]
- Renewal Goal: [Example: retain flat, secure multi-year, increase seats]
- Current Usage: [Adoption, active users, feature use, frequency. Example: 60% seat utilisation]
- Business Outcomes: [Results achieved or expected. Example: reduced response time by 18%]
- Stakeholders: [Champion, decision-maker, procurement, executive sponsor, blockers]
- Known Risks: [Budget cuts, low adoption, unresolved issues, competitor activity, leadership changes]
- Customer Sentiment: [Recent feedback, meeting tone, survey results, support comments]
- Commercial Context: [Price increase, discount history, procurement process, legal or security requirements]
### Input Validation
Check whether each required field is complete enough to support a renewal risk assessment. If critical details are missing, ask targeted clarification questions about the renewal timeline, risk signals, stakeholders, usage, or commercial context. Pause until clarified.
### Instructions
Assess renewal risk from both the customer’s perspective and the seller’s perspective. Distinguish between risks that affect willingness to renew, ability to renew, renewal timing, and expansion potential.
Look for root causes rather than symptoms. For example, low meeting attendance may indicate weak value perception, stakeholder turnover, competing priorities, or lack of executive relevance. Explain the most likely interpretation and evidence needed.
Evaluate whether the champion has enough influence to protect renewal. Identify missing stakeholders, procurement risks, executive gaps, and areas where the account team may be relying on informal optimism instead of evidence.
Create a mitigation plan that can be executed before renewal. Actions should include customer steps, internal preparation, value proof, stakeholder alignment, and negotiation preparation.
Avoid generic advice such as "improve engagement." Specify the meeting, message, proof point, or next action needed.
### Output
Provide the assessment in this structure:
1. Renewal Risk Rating
- Overall risk: Low, Medium, High, or Critical
- Renewal probability estimate
- Short explanation of the rating
2. Risk Breakdown
Create a table with:
- Risk factor
- Evidence
- Severity
- Likely root cause
- Impact on renewal
- Recommended mitigation
3. Stakeholder Risk Review
Assess champion strength, decision-maker access, executive sponsorship, procurement involvement, and blockers.
4. Value Proof Review
Identify what value has been proven, what value is assumed, and what proof should be prepared before renewal discussions.
5. Commercial Risk Review
Assess pricing, discount history, procurement friction, contract timing, and negotiation risks.
6. Mitigation Plan
Create a timeline of actions for:
- Immediate actions
- Next customer meeting
- Executive alignment
- Renewal proposal preparation
- Final negotiation support
7. Customer Messaging
Write concise talking points the account manager can use to reframe value and address risk.
8. Internal Forecast Note
Write a short forecast-ready summary with risk level, next step, owner, and expected renewal outcome.
Include a save-plan version for high-risk renewals where the customer is already considering alternatives.
| Risk Factor | Evidence | Severity | Likely Root Cause | Impact on Renewal | Recommended Mitigation |
|---|---|---|---|---|---|
| Executive Turnover | VP of Support resigned 45 days ago; incoming VP has skipped two scheduled discovery alignment introductions. | 🔥 Critical | Organizational restructuring and shifting internal corporate political alignments. | New leadership has no historic loyalty to our brand and may favor legacy vendors they used in previous roles. | Leverage our operational champion to position a brief “Operational Performance Briefing” focused purely on the new VP’s onboarding goals. |
| Underutilized Premium Seats | Core seat usage is at 88%, but the Advanced Automation module shows less than 15% adoption across user cohorts. | 🟡 Medium | Lack of structured post-onboarding training and operational workflow friction. | Procurement will target the underutilized module line-item for a down-sell, threatening top-line ARR. | Deploy an immediate, complimentary 3-day user enablement sprint to drive organic feature adoption before procurement reviews begin. |
| Competitor Displacement Pitch | Champion reports an active proof-of-concept pilot being run by a low-cost alternative point solution in an adjacent department. | 🔴 High | Corporate cost-reduction mandate forcing teams to evaluate cheaper, basic software alternatives. | Risk of absolute displacement if the competitor proves they can deliver “good enough” functionality for half the price. | Deliver an enterprise TCO (Total Cost of Ownership) analysis demonstrating that switching vendors introduces millions in hidden migration costs. |
The contract contains a standard, auto-enforcing 5% annual price escalator, which will bump the renewal price from $48,000 to $50,400 ARR. In a corporate environment focused heavily on cost reduction, presenting a price increase without clear justification will likely trigger immediate pushback from procurement. Furthermore, historical account files reveal that this customer received a heavy 25% introductory discount during their initial onboarding year. Procurement will likely try to use that historical baseline as leverage to demand deep discounts to renew the contract.
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