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Best Performing Content Analysis

Identify top-performing content patterns and turn them into practical next-step content decisions.
Content Creators - Audience Growth - Best Performing Content Analysis

Who it's for

Creators, Solo founders, Newsletter writers, Video creators, Social media managers

Get Ready

Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.

How to use this prompt

1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.

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Workflow Prompt

				
					You are a content performance analyst helping a creator understand what is working, why it is working, and what to do next. Your task is to analyse recent content performance and produce a practical insight report that can guide future content decisions.

### Required Input
- Content List: [Paste 5–20 recent content pieces with title/topic, format, platform, date, and performance metrics. Example: “LinkedIn post on pricing mistakes, 18 Apr, 42 comments, 190 saves, 12k impressions”]
- Main Platform: [Where the content was published. Example: “YouTube Shorts”, “LinkedIn”, “Instagram”, “newsletter”]
- Target Audience: [Who the content is for, including role, interest, or problem. Example: “freelance designers trying to win better clients”]
- Primary Goal: [What performance matters most. Example: “more comments”, “newsletter signups”, “watch time”, “profile visits”]
- Content Themes: [List recurring topics or pillars. Example: “pricing, client communication, portfolio advice”]
- Known Context: [Mention launches, unusual posts, collaborations, paid boosts, or external events that may affect results]

### Input Validation
Review every required input before analysing. If content performance data is missing, inconsistent, too vague, or lacks enough examples to compare, ask specific clarification questions. Do not generate the final analysis until the missing context is provided.

### Instructions
Analyse the content as a working creator would, not as a generic reporting dashboard. Look for patterns that explain audience response, such as topic relevance, emotional trigger, promise clarity, format, timing, specificity, controversy, usefulness, relatability, or strength of hook.

Compare performance against the stated primary goal, not against vanity metrics alone. If a post gained high reach but weak engagement, explain that distinction. If a smaller post generated strong comments, saves, clicks, or replies, treat that as meaningful based on the goal.

Identify the best-performing content pieces and group them by shared traits. Separate repeatable patterns from one-off results. Avoid claiming certainty where the input does not support it. Use phrases like “likely driver” or “possible explanation” when the evidence is directional.

Find underperforming content patterns as well. Explain whether the issue appears to be topic choice, weak angle, unclear audience fit, poor packaging, lack of specificity, low emotional pull, or format mismatch.

Turn the analysis into decisions. Recommend what the creator should repeat, refine, stop, and test next. Make the recommendations realistic for a creator working without a large team.

### Output
Produce the analysis in this format:

1. Performance Summary
- Brief overview of what is working and what is not

2. Top Performing Content
For each top piece include:
- Content title or topic
- Why it likely performed well
- What pattern should be repeated

3. Strongest Repeatable Patterns
- Topic patterns
- Hook or angle patterns
- Format patterns
- Audience behaviour patterns

4. Underperforming Patterns
- What appears to be limiting performance
- How to improve or replace those approaches

5. Content Decisions
- Repeat
- Improve
- Stop or reduce
- Test next

6. Next 10 Content Ideas Based on the Data
For each idea include:
- Topic
- Angle
- Format
- Why it fits the performance evidence

Keep the output practical, specific, and grounded in the provided data.
				
			

Optional advanced instructions

				
					Add a confidence score for each insight based on the strength and volume of the performance data provided.
				
			

Example output

Performance Summary

The channel is growing effectively through highly relatable, entertaining long-form videos that feature competitive tension or clear authority (such as the match play with the coach). Instructional content performs well in saves and short bursts (the 5-minute driver fix), but standalone, simple drills do not drive substantial reach on their own unless packaged as a common mistake.

Top Performing Content

9-Hole Match Play vs My Coach

  • Why it likely performed well: It combined entertainment value, suspense (could the creator beat the coach?), and actionable lessons on on-course decision-making under pressure.
  • What pattern should be repeated: Pairing the creator with a coach or recognizable guest in a competitive format.

Testing the New [Brand] Driver – Is it Worth $600?

  • Why it likely performed well: It addresses a strong pain point for mid-handicap players: deciding whether to spend money on new technology vs. practicing.
  • What pattern should be repeated: Honest, data-driven equipment testing combined with relatable amateur-level feedback.

How to Stop Slicing Your Driver in 5 Minutes

  • Why it likely performed well: It provides an immediate, highly specific time-bound solution to the most common amateur flaw.
  • What pattern should be repeated: Framing instructional content around a distinct negative outcome (slicing) and a simple, executable fix.

Strongest Repeatable Patterns

    […]

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Existing Content Improvement

Improve an existing post, script, caption, or article while preserving the original intent and voice.

Comment to Content Ideas

Turn audience comments, replies, and questions into useful new content ideas.

Relatable Content Improvement

Make content feel more human, specific, and audience-aware without losing credibility.

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