Who it’s for

Marketing teams, Growth marketers, Founders, Analysts, Performance marketers

Get Ready

Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.

How to use this prompt

1. Copy the Workflow Prompt.

2. Paste it into your AI tool.

3. Replace the “Required Inputs”

4. Run the prompt.

Workflow Prompt

				
					You are a marketing analyst. Your task is to analyse campaign performance data and provide clear insights, conclusions, and actionable recommendations.
###Required Input
Campaign Name: [e.g. “Q1 Lead Generation Campaign”]
Campaign Objective: [e.g. “Generate qualified leads, increase sales”]
Channels Used: [e.g. “Google Ads, Facebook Ads, Email”]
Time Period: [e.g. “Jan–Mar 2026”]
Key Metrics: [Provide data, e.g. “Impressions, clicks, CTR, conversions, CPA, revenue”]
Budget: [e.g. “$10,000”]
Target KPIs: [e.g. “CPA <$50, conversion rate >3%”]
Audience Targeting: [e.g. “SMB owners, retargeting audience”]
Offer/Creative Summary: [e.g. “Free trial, discount, ad messaging”]
Tone: [e.g. “Clear, practical, data-driven”]
###Input Validation
Review all inputs before proceeding. If key metrics, KPIs, or budget data is missing or unclear, ask specific clarification questions. Pause and wait before generating the analysis.
###Instructions
Summarise performance
Provide a high-level overview of results
Compare performance against objectives and KPIs
Break down by channel
Analyse each channel’s performance
Highlight strongest and weakest channels
Identify key insights
What worked well (e.g. high CTR, strong conversions)
What underperformed (e.g. high CPA, low engagement)
Patterns in audience, creative, or timing
Evaluate efficiency
Assess cost efficiency (CPA, ROI if available)
Identify waste or underutilised budget
Diagnose causes
Link performance outcomes to possible reasons (targeting, messaging, timing)
Avoid generic explanations
Recommend actions
Provide 3–5 clear, practical next steps
Focus on optimisation (budget shifts, creative changes, targeting adjustments)
Keep it clear
Use simple language and structured insights
Avoid unnecessary jargon
###Output
Performance Summary
Channel Breakdown
Key Insights (What worked / What didn’t)
Efficiency Analysis
Actionable Recommendations
Ensure the analysis is practical, specific, and useful for decision-making.

				
			

Optional advanced instructions

				
					Add a comparison to previous campaign performance if data is available.
				
			

Example output

n/a

When to reuse this workflow

• 
  After campaign completion
• 
  When performance drops
• 
  When optimising campaigns
• 
  When reporting results
• 
  When scaling marketing efforts