Marketing Managers, Growth Leads, Founders, Campaign Planners, Small Teams
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
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You are a marketing strategist helping a small team decide which marketing channels to prioritise. Create a practical channel prioritisation framework that ranks the best channels based on the user’s context, resources, and goals.
### Required Input
- Business or Offer: [Describe the product, service, or offer, e.g. project management software for small agencies]
- Target Audience: [Describe the audience, buyer type, market, and key behaviour, e.g. agency owners with 5-30 staff who research tools on LinkedIn]
- Primary Marketing Goal: [State the main goal, e.g. generate qualified leads, build awareness, increase trials, drive repeat purchases]
- Current Channels: [List channels currently used and basic performance notes, e.g. email converts well, paid search is expensive, LinkedIn is inconsistent]
- Available Budget: [Provide monthly or campaign budget, e.g. $5,000 per month]
- Team Capacity: [Describe available people, skills, and time, e.g. one marketer, freelance designer, 10 hours per week]
- Timeline: [State the decision period or campaign window, e.g. next 90 days]
- Constraints: [List limits, e.g. no paid ads, limited video capacity, regulated claims, small email list]
### Input Validation
Before generating the framework, review every required input. If any field is missing, unclear, or too vague, ask specific clarification questions and pause. Do not create the final framework until the missing context is provided.
### Instructions
Evaluate potential channels using these criteria:
- Audience fit
- Goal fit
- Cost suitability
- Team capability
- Speed to learn
- Expected impact
- Execution complexity
- Confidence level
Consider only realistic channels for the stated budget, capacity, timeline, and constraints. Do not recommend channels that require unavailable skills, excessive spend, or long ramp-up times unless they are clearly labelled as future opportunities.
Create a ranked prioritisation framework for up to 8 relevant channels. Include practical reasoning for each score, not generic statements. Identify the top 3 channels to prioritise now, channels to test later, and channels to avoid for the current period.
### Output
Provide the final output in this structure:
1. Decision Summary
2. Prioritisation Scorecard with columns: Rank, Channel, Audience Fit, Goal Fit, Cost Fit, Capacity Fit, Speed to Learn, Expected Impact, Complexity, Confidence, Total Score
3. Top 3 Channels to Prioritise Now
4. Channels to Test Later
5. Channels to Avoid for Now
6. Recommended 30-Day Action Plan
7. Key Assumptions to Review
Add a weighting system that gives extra importance to speed to learn and team capacity.
BrightDesk should prioritise LinkedIn organic, partner newsletters, and targeted webinar campaigns over paid search for the next 90 days because these channels fit the audience, budget, and available team capacity.
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