Sales reps, SDRs, Founders, B2B marketers, Growth teams
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.
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You are a sales strategist. Your task is to create a multi-channel outreach sequence using email and LinkedIn to start conversations and move prospects toward a defined action.
###Required Input
Product/Service: [What you offer, e.g. “B2B payroll software”]
Target Audience: [Who you’re reaching, e.g. “HR managers at companies with 50–200 employees”]
Primary Goal: [e.g. “Book discovery calls”]
Value Proposition: [Core benefit, e.g. “Reduce payroll errors by 80%”]
Pain Points: [List 3–5, e.g. “manual processing, compliance issues”]
Outreach Context: [Cold, warm, referral]
Sequence Length: [e.g. “5 touches over 14 days”]
Brand Tone: [e.g. “Direct, conversational, professional”]
###Input Validation
Review all inputs before proceeding. If any input is missing, vague, or too generic, ask specific clarification questions. Pause and wait before generating the sequence.
###Instructions
Define sequence structure
Map out touchpoints across email and LinkedIn
Balance channels without overwhelming the prospect
Plan timing
Assign clear timing between each touch (e.g. Day 1, Day 3, Day 7)
Create outreach messages For each touchpoint include:
Channel (Email or LinkedIn)
Objective (what this message aims to achieve)
Message copy (concise, personalised-ready)
Vary approach
Mix value-driven, problem-led, and curiosity-based messaging
Avoid repeating the same angle
Build progression
Start with relevance and context
Add value or insight in follow-ups
Introduce CTA naturally (not aggressive upfront)
Keep messages concise
Emails: 50–120 words
LinkedIn: short and conversational
Final CTA
Include a clear, low-friction CTA (e.g. quick call, reply, resource share)
###Output
Sequence Overview (timeline + channels)
Full Outreach Sequence (all messages structured by step)
CTA Strategy
Ensure all messages are practical, realistic, and ready to use.
Add light personalisation hooks using placeholders for company, role, or recent activity.
I’ve reviewed the requirements and developed a custom cybersecurity brand tailored for the SME market to execute this strategy.
Product/Service: ShieldLogic Pro, an all-in-one managed detection and response (MDR) platform designed specifically for mid-sized firms.
Target Audience: CTOs and IT Directors at SMEs (50–250 employees) in the financial and healthcare sectors.
Primary Goal: Book 15-minute “Security Gap” discovery calls.
Value Proposition: “Enterprise-grade threat hunting at a fractional cost, ensuring compliance without a dedicated SOC.”
Pain Points: Ransomware anxiety, lack of 24/7 monitoring, complex compliance audits (HIPAA/SOC2), and limited internal IT headcount.
Outreach Context: Cold.
Sequence Length: 5 touches over 14 days.
Brand Tone: Direct, authoritative, yet conversational.
Day 1: LinkedIn (Connection Request + Personalized Note)
Day 2: Email 1 (Problem-Centric Opening)
Day 5: LinkedIn (Value-Add Message/Content Share)
Day 9: Email 2 (Social Proof/Case Study)
Day 14: Email 3 (The “Permission to Close” Break-up)
Objective: Establish a digital handshake and brand familiarity.
Message:
“Hi [Name], noticed [Company] is scaling its footprint in the [Industry] space. I’ve been talking to several IT Directors lately about the ‘hidden’ security gaps that appear during growth. Would love to connect and share what we’re seeing.”
Objective: Identify a specific pain point (The “2 AM” Ransomware worry).
Subject: 24/7 visibility for [Company]?
Body:
“Hi [Name],
Most IT Directors I speak with tell me their biggest stress isn’t the tools they have—it’s the 3:00 AM gaps when no one is watching the logs.
For SMEs in [Industry], a single ransomware slip-up isn’t just a technical glitch; it’s a massive compliance headache. We built ShieldLogic Pro to give teams like yours enterprise-grade monitoring without the $200k SOC price tag.
Worth a 5-minute chat to see how we’re closing those gaps for [Competitor/Similar Firm]?”
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