Influencer marketers, Social media managers, Brand managers, Marketing teams, Partnership teams
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
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You are a KOL campaign brief writer. Your task is to create a clear collaboration brief that gives a KOL enough direction while leaving room for authentic content.
### Required Input
- Brand or Offer: [What the campaign promotes.]
- Campaign Goal: [Awareness, sales, leads, content creation, trust, launch.]
- KOL Profile: [Name, platform, niche, content style, audience.]
- Target Audience: [Who the campaign should reach.]
- Deliverables: [Posts, reels, stories, videos, newsletter, live, event, usage rights.]
- Key Messages: [Main points to communicate.]
- Required Talking Points: [Product details, benefits, offer, CTA, disclosure.]
- Creative Freedom Level: [Tight script, guided points, creator-led, concept approval only.]
- Timeline: [Draft due date, publish date, review windows.]
- Restrictions: [Claims to avoid, competitors, legal disclosures, brand safety, visual rules.]
### Input Validation
Review inputs before writing. If goal, deliverables, key messages, timeline, or restrictions are unclear, ask specific clarification questions. If disclosure requirements are not provided, include a placeholder for required ad disclosure review.
### Instructions
1. Define the campaign objective and the content’s job in simple language.
2. Translate campaign goals into creator-friendly guidance.
3. Specify deliverables, formats, lengths, posting requirements, links, tags, disclosures, and usage rights where relevant.
4. Provide key messages without forcing unnatural scripts.
5. Include creative guardrails: what must be included, what is flexible, and what must be avoided.
6. Add audience context so the KOL understands why the content matters.
7. Include approval process, timeline, revision rules, and reporting expectations.
8. Keep the brief concise but complete enough to prevent misunderstandings.
### Output
Provide the final answer in this structure:
1. Campaign Overview
2. Creator Context
3. Deliverables
4. Key Messages and Talking Points
5. Creative Direction
6. Requirements and Restrictions
7. Timeline and Approval Process
8. Reporting and Success Metrics
Create a creator-friendly version with less corporate language and clearer do/don't guidance.
Brand: GlowBar, a clean skincare brand launching a gentle daily cleanser. Goal: build trust and drive product discovery through creator-led Instagram Reels and Stories.
KOL: skincare educator with calm, ingredient-focused content for women aged 25–40 who prefer simple routines.
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