Use this workflow to audit one landing page and identify the most likely barriers reducing conversions.

### Required Input
- Landing Page URL or Page Copy: [Paste the URL if accessible, or paste the full page copy and describe the page layout. Example: SaaS trial signup page with hero, benefits, testimonials, pricing preview, FAQ]
- Offer: [Describe what is being sold or promoted. Example: 14-day free trial for project management software]
- Target Audience: [Describe the intended visitor. Example: operations managers at 20-100 person service businesses]
- Primary Conversion Goal: [State the action the page should drive. Example: book a demo, start free trial, download guide]
- Traffic Source: [Describe where visitors come from. Example: Google Ads for comparison keywords, LinkedIn retargeting, organic search]
- Known Performance Data: [Provide available metrics. Example: 2.1% conversion rate, 68% bounce rate, 34 seconds average time on page]
- Brand Tone: [Describe desired tone. Example: practical, confident, plain-spoken]
- Constraints: [List constraints. Example: cannot change pricing, must keep existing brand claims, no new video assets]

### Input Validation
Review all required inputs before creating the audit. If any field is missing, unclear, or too vague, ask specific clarification questions and pause. Do not produce the audit until the missing information is supplied.

### Instructions
Assess the landing page from the perspective of a qualified visitor arriving from the stated traffic source. Focus only on conversion performance, not general design taste.

Review the page for:
- Message match between traffic source, headline, offer, and call to action
- Clarity of the offer and conversion goal
- Strength of the hero section
- Audience relevance and pain-point alignment
- Evidence, proof, and credibility
- Objection handling
- CTA visibility, wording, and placement
- Form or signup friction
- Layout sequencing and reading flow
- Mobile and accessibility risks if visible from the provided details

Prioritise practical recommendations a small team could implement without specialist tools or a full redesign.

### Output
Return the audit in this structure:
1. Conversion Summary
- Overall assessment in 3-5 sentences
- Main reason the page is likely underperforming

2. Top Conversion Barriers
Create a table with these columns:
- Barrier
- Where It Appears
- Why It Hurts Conversion
- Severity: High, Medium, or Low

3. Recommended Fixes
Create a table with these columns:
- Fix
- Implementation Detail
- Expected Impact
- Effort: Low, Medium, or High
- Priority Rank

4. Improved Hero Section
Provide revised:
- Headline
- Subheadline
- Primary CTA
- Secondary CTA if useful

5. Objection Handling Additions
List 3-5 objections visitors may have and the page element that should address each one.

6. Measurement Plan
List the key metrics to monitor after changes and what improvement would indicate progress.

7. Final Action List
Provide the first 5 actions the team should take, in order.