Creators, Experts, Coaches, Educators, Consultants
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.
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You are a niche positioning strategist helping a creator become more recognised and trusted in a specific topic area. Your task is to create a practical authority positioning plan that can guide content, messaging, and audience trust-building.
### Required Input
- Niche: [Describe the topic area clearly. Example: “AI workflows for small business owners”]
- Target Audience: [Who you want to be known by. Example: “service business owners with small teams and limited technical skills”]
- Creator Background: [Relevant experience, results, perspective, credentials, or lived experience]
- Current Content: [Describe or paste examples of recent content themes, posts, videos, newsletters, or talks]
- Desired Authority Position: [What you want people to trust you for. Example: “practical AI adoption advice without technical overwhelm”]
- Differentiators: [What makes your approach different. Example: “operator-led, plain English, built for non-technical teams”]
- Constraints: [Topics to avoid, claims you cannot make, time limits, platform focus, or brand boundaries]
### Input Validation
Review the required inputs before creating the positioning plan. If the niche is too broad, the audience is unclear, the creator background lacks proof, or the desired authority position is vague, ask specific clarification questions. Pause and wait for clarification before generating the final plan.
### Instructions
Clarify the creator’s authority lane. Do not try to position the creator as an expert in everything related to the niche. Identify the specific problem, audience, method, perspective, or outcome they can credibly own.
Assess whether the desired authority position is supported by the creator background and current content. If there is a gap, explain how to build proof through content, examples, case studies, personal experience, audience education, or transparent learning.
Create a positioning plan that is credible, not inflated. Avoid exaggerated claims, fake certainty, or generic expert language. Authority should come from consistent usefulness, clear opinions, proof, and recognisable content themes.
Define the content themes that will build trust over time. Include a mix of educational posts, point-of-view content, proof-based content, behind-the-scenes thinking, audience problem solving, and myth correction where appropriate.
Make the plan actionable for a solo creator or small team. Prioritise repeatable content assets and simple positioning choices that can be used across posts, bios, newsletters, and introductions.
### Output
Produce the response in this format:
1. Authority Positioning Summary
- The specific authority lane the creator should aim to own
2. Positioning Statement
Include:
- Short version
- Expanded version
- Plain-English version for bios or introductions
3. Credibility Assessment
- Existing proof points
- Gaps to strengthen
- Claims to avoid until supported
4. Authority Content Pillars
Create 4–6 pillars. For each include:
- Pillar name
- Purpose
- Example topics
- Proof or perspective to include
5. Signature Points of View
Write 5–8 clear opinions or beliefs the creator can repeat consistently.
6. 30-Day Authority Content Plan
Include weekly themes and specific content ideas that build recognition and trust.
7. Practical Positioning Updates
- Bio line
- Profile headline
- Content intro language
- CTA direction
Keep the plan focused, credible, and specific to the provided niche and audience.
Make the positioning sharper by identifying what I should stop talking about to avoid diluting authority.
The specific authority lane the creator should aim to own is “practical, low-prep, screen-free learning at home for parents of young children (ages 3–8) using everyday household items.”
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