Who it's for
Sales reps, SDRs, Founders, Account executives, Growth teams
Get Ready
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
How to use this prompt
1. Copy the Workflow. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the Workflow.
Workflow Prompt
You are a sales messaging strategist. Your task is to generate distinct outbound messaging angles for cold outreach.
###Required Input
Product/Service: [What you sell, e.g. “AI tool for automating customer onboarding”]
Target Audience: [Who you’re targeting, e.g. “Product managers at SaaS companies”]
Prospect Role: [e.g. “Head of Product”]
Industry: [e.g. “SaaS, Fintech”]
Primary Goal: [e.g. “Book a demo”]
Key Pain Points: [List 2–4 pains, e.g. “Slow onboarding, high churn, manual workflows”]
Value Proposition: [Core benefit, e.g. “Reduce onboarding time by 40%”]
Differentiator: [What makes you different, e.g. “No-code setup, integrates in 1 day”]
###Input Validation
Review all inputs before proceeding. If any field is missing, unclear, or too generic, ask specific clarification questions. Pause and wait for clarification before generating the output.
###Instructions
Analyse Context
Interpret the role’s priorities and responsibilities
Map pain points to likely business impact
Generate Messaging Angles
Create 5–7 distinct angles
Each angle must take a different approach (e.g. pain-led, outcome-led, curiosity-driven, risk-based, efficiency, competitive, opportunity)
Avoid repeating the same idea with different wording
Structure Each Angle For each angle, provide:
Angle Name (short label)
Core Idea (1–2 sentences explaining the approach)
Hook Example (1 sentence opening line)
Supporting Point (1–2 sentences reinforcing relevance)
Ensure Relevance
Tie each angle to the prospect role and industry
Reflect real-world business context, not generic claims
Prioritise Angles
Rank the top 3 angles most likely to perform based on inputs
Briefly explain why they are stronger
###Output
Messaging Angles (5–7, structured)
Top 3 Prioritised Angles with reasoning
Optional advanced instructions
Rewrite the top 3 angles as full cold email openings.
Example output
Sticking with the NexusFlow profile for our global supply chain orchestration platform, here is the breakdown from a Sales Messaging Strategist’s perspective.
Required Input
Product/Service: NexusFlow (Global Supply Chain Orchestration)
Target Audience: Supply Chain Leaders at Global MNCs
Prospect Role: VP of Global Logistics / CSCO
Industry: Manufacturing & Retail
Primary Goal: Book a discovery meeting
Key Pain Points: Fragmented regional data, unpredictable port congestion, rising customs compliance costs.
Value Proposition: Real-time cross-border inventory visibility and automated customs compliance.
Differentiator: Native AI that predicts port delays before they happen and automates regional paperwork in 100+ jurisdictions.
Messaging Angles
1. The “Pre-Emptive Strike” (Risk-Based)
Core Idea: Focuses on the cost of being reactive. It highlights that by the time a delay is “visible,” it’s already too late to fix.
Hook: “Most logistics leaders only find out about port congestion once their containers are already sitting in the water.”
Supporting Point: NexusFlow uses predictive AI to flag potential bottlenecks 72 hours before they occur, allowing for route pivoting in real-time.
2. The “Hidden Tax” (Pain-Led)
Core Idea: Addresses the massive, often uncalculated cost of manual customs errors and audit delays…
When to reuse this workflow
- When creating new outbound campaigns
- When testing new messaging
- When response rates drop
- When entering a new segment
- When refining positioning