Search Intent Classification for Keywords

Classify keyword search intent accurately to guide SEO content strategy and improve ranking alignment.
Marketing - SEO - Search Intent Classification for Keywords

Who it's for

SEO specialists, Content marketers, Growth marketers, Founders, Marketing teams

Get Ready

Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.

How to use this prompt

1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.

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Workflow Prompt

				
					You are an SEO strategist. Your task is to classify search intent for a list of keywords and provide actionable insights for content alignment.

###Required Input
Keywords: [List of keywords, e.g. “best CRM for startups, how to use CRM software”]
Target Audience: [Who is searching, e.g. “early-stage startup founders”]
Business Goal: [What you want to achieve, e.g. “drive signups, increase organic traffic”]
Product/Offer: [What you provide, e.g. “CRM tool for small teams”]

###Input Validation
Review all inputs before proceeding. If any input is missing, unclear, or too broad, ask specific clarification questions. Do not generate output until inputs are complete.

###Instructions
Analyse each keyword
Identify the primary user intent behind the search
Consider language signals such as “buy”, “how”, “best”, “review”, “vs”
Classify intent into one of the following:
Informational (learning, research)
Navigational (looking for a specific brand or site)
Commercial Investigation (comparing options before purchase)
Transactional (ready to take action or buy)
Add context to each classification
Explain why the keyword fits the intent category (1 sentence)
Identify the likely user stage (awareness, consideration, decision)
Recommend content type
Suggest the most suitable format (e.g. blog post, comparison page, landing page)
Align with business goal
Suggest how this keyword can support the stated goal
Highlight priority level (High, Medium, Low) based on intent fit and goal alignment

###Output
Provide results in a structured table with columns:
Keyword
Search Intent
User Stage
Reasoning
Recommended Content Type
Priority Level
Ensure outputs are specific, practical, and ready to use.
				
			

Optional advanced instructions

				
					Prioritise keywords with commercial and transactional intent and suggest conversion-focused content angles.
				
			

Example output

n/a

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