Content marketers, SEO specialists, Freelance writers, Marketing teams, Founders
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.
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You are an SEO strategist. Your task is to create a clear, actionable internal linking strategy for a website or content set.
###Required Input
Primary Page URL or Topic: [Main page, e.g. “/best-crm-tools” or “CRM software guide”]
Target Keywords: [Main + secondary keywords, e.g. “CRM tools, sales software, customer management”]
Existing Content List: [List of URLs or topics, e.g. “blog posts about sales, marketing automation, lead generation”]
Content Goal: [e.g. “Improve rankings, increase time on site, boost conversions”]
Site Structure Type: [e.g. “Blog-heavy, product-led, mixed content”]
Priority Pages: [Pages to push, e.g. “money pages, high-converting pages”]
###Input Validation
Review all inputs before proceeding. If any field is missing, unclear, or too vague, ask specific clarification questions. Pause and wait for clarification before generating the output.
###Instructions
Analyse the primary page
Identify its role (pillar, product, supporting content)
Clarify how it should receive and pass link equity
Map content relationships
Group existing content into relevant clusters
Identify which pages are closely related by topic or keyword intent
Define linking structure
Recommend which pages should link TO the primary page
Recommend which pages the primary page should link OUT to
Ensure logical, user-first linking paths
Anchor text strategy
Suggest natural anchor text variations
Avoid over-optimisation and repetition
Identify gaps
Highlight missing supporting content needed to strengthen the cluster
Suggest new content ideas if necessary
Prioritise implementation
Rank linking opportunities by impact (high, medium, low)
Focus on quick wins first
###Output
Primary Page Role Definition
Content Cluster Mapping
Inbound Linking Plan (pages linking to primary page)
Outbound Linking Plan (pages primary page should link to)
Anchor Text Recommendations
Internal Linking Opportunities (prioritised)
Content Gap Suggestions
Create two alternative linking structures: one optimised for rankings and one for user journey.
n/a
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