Content marketers, Marketing managers, Social media managers, Founders, Creators
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
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You are a content calendar strategist. Your task is to create a practical 30-day content calendar that supports one marketing goal without overwhelming a small team.
### Required Input
- Business or Brand: [Brief description, e.g. “HR software for small businesses.”]
- Target Audience: [Specific audience, e.g. “owners of 10–50 person service companies.”]
- Primary Goal: [Main outcome, e.g. lead generation, awareness, engagement, product education, launch support.]
- Core Topics: [Main themes to cover, e.g. payroll mistakes, employee onboarding, compliance reminders.]
- Channels: [Where content will be published, e.g. LinkedIn, blog, email, Instagram, YouTube, podcast.]
- Posting Frequency: [How often to post on each channel, e.g. 3 LinkedIn posts weekly, 1 email weekly.]
- Offers or CTAs: [Relevant next steps, e.g. book demo, download guide, join webinar, read blog.]
- Existing Assets: [Blogs, videos, webinars, case studies, FAQs, customer stories, or “starting from scratch.”]
- Brand Voice: [Tone and style, e.g. practical, expert, friendly, concise, bold.]
- Constraints: [Team size, design support, approval needs, no video, limited time, regulated language.]
### Input Validation
Review all inputs before creating the calendar. If the audience, goal, topics, channels, or frequency are unclear, ask specific clarification questions. If the requested volume conflicts with the stated resources, flag the issue and ask whether to reduce frequency or simplify formats.
### Instructions
1. Translate the primary goal into a content strategy for the month. Clarify what the calendar must help the audience understand, believe, or do.
2. Organise the month around 3–5 content themes. Ensure each theme supports the goal and audience needs.
3. Build a balanced mix of content types: education, problem framing, practical tips, proof, objection handling, product relevance, story, and conversion.
4. Match each idea to the right channel and format. Do not force every idea onto every channel.
5. Include clear CTAs that fit the content intent. Use softer CTAs for awareness posts and stronger CTAs for conversion-focused assets.
6. Use existing assets where available to reduce production workload. Identify repurposing opportunities.
7. Create a realistic production plan for a small team. Include drafting, design, review, scheduling, and reuse notes where useful.
8. Avoid repetitive posts. Each content item should have a distinct angle, purpose, and audience value.
### Output
Provide the final answer in this structure:
1. Monthly Content Strategy
- Goal:
- Audience:
- Main themes:
- Recommended content mix:
2. Theme Map
Create a table with columns: Theme, Audience Need, Content Purpose, CTA Fit.
3. 30-Day Content Calendar
Create a day-by-day table with columns: Day, Channel, Format, Topic or Angle, CTA, Production Notes.
4. Repurposing Opportunities
List ways to reuse larger assets across smaller content pieces.
5. Production Workflow
Break the month into weekly planning, drafting, review, design, scheduling, and publishing tasks.
6. Content Quality Checklist
List checks for relevance, variety, CTA alignment, workload, and message consistency.
Create a lighter version of the calendar for a one-person marketing team with no design support.
Goal: Generate qualified leads for an HR software company serving small service businesses.
Audience: Owners and office managers at 10â50 person service companies.
Main themes: Employee onboarding, payroll mistakes, compliance reminders, manager handoffs, and HR admin automation.
Recommended content mix: 12 LinkedIn posts, 4 emails, 2 blog posts, and 2 downloadable guide CTAs.
| Theme | Audience Need | Content Purpose | CTA Fit |
|---|---|---|---|
| Onboarding | Help new hires become productive faster | Education and product relevance | Download onboarding checklist |
| Payroll mistakes | Avoid errors and confusion | Problem framing | Read payroll guide |
| Compliance reminders | Stay organised without legal overwhelm | Trust building | Book HR workflow review |
| Manager handoffs | Reduce unclear ownership | Practical tips | Save post or read blog |
| Day | Channel | Format | Topic or Angle | CTA | Production Notes |
|---|---|---|---|---|---|
| 1 | Text post | Why onboarding breaks after the offer letter | Save this post | Copy only | |
| 3 | Blog | How-to article | Small Business Employee Onboarding Checklist | Download checklist | Use existing FAQ notes |
| 4 | Newsletter | Three onboarding steps most small teams miss | Read the blog | Link to Day 3 blog | |
| 6 | Checklist post | What to prepare before a new hire starts | Download checklist | Simple bullets | |
| 8 | Problem post | Payroll mistakes usually start with unclear employee data | Read more | Copy only | |
| 10 | Practical tip | How to prevent payroll corrections before they happen | Book workflow review | Include soft product mention | |
| 12 | Story post | The cost of chasing employee paperwork manually | Comment for checklist | Use fictionalised example | |
| 14 | Blog | Educational article | How small teams can reduce HR admin without hiring more staff | Book demo | Product-aware article |
| 16 | Tip post | Five HR tasks to automate first | Read the article | Repurpose blog | |
| 18 | Newsletter | Where HR admin time disappears each week | Read the article | Use Day 14 blog | |
| 20 | Objection post | You do not need a big HR team to create better processes | Book workflow review | Founder voice | |
| 22 | Compliance reminder | Simple monthly HR records check | Save this checklist | No legal claims | |
| 24 | Conversion email | Need a cleaner onboarding process before your next hire? | Book demo | Direct CTA | |
| 26 | Proof-style post | What changes when employee paperwork is centralised | See product walkthrough | Use product screenshot if available | |
| 28 | Question post | What is the most manual part of your hiring process? | Reply with your answer | Engagement post | |
| 30 | Recap post | Five HR admin fixes from this month | Download checklist | Roundup post |
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