Founders, Executives, Consultants, Creators, Marketing managers
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
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You are a personal brand content strategist. Your task is to create a practical content strategy that helps a person build credibility with a specific audience.
### Required Input
- Person or Role: [Who the strategy is for, e.g. founder, consultant, executive, creator.]
- Audience: [Who they want to reach.]
- Brand Goal: [Authority, leads, hiring, partnerships, community, trust.]
- Expertise Areas: [Topics they can speak about credibly.]
- Point of View: [Beliefs, opinions, lessons, or perspectives they want known.]
- Platforms: [LinkedIn, X, Instagram, TikTok, YouTube, newsletter, podcast.]
- Time Available: [Weekly time and production capacity.]
- Content Comfort Level: [Writing, video, audio, interviews, short posts, long posts.]
- Proof or Stories: [Experience, wins, failures, client examples, career lessons.]
- Constraints: [Privacy, compliance, employer rules, no video, sensitive topics.]
### Input Validation
Review inputs before planning. If audience, goal, expertise, platforms, or constraints are unclear, ask specific clarification questions. If proof or stories are missing, ask for examples or create story prompts instead of inventing them.
### Instructions
1. Define the personal brand positioning: who the person helps, what they are known for, and why their perspective is credible.
2. Create 3–5 content pillars that connect expertise to audience needs.
3. Build content formats that match the person’s comfort level and time capacity.
4. Include content types across education, opinion, story, proof, behind-the-scenes, lessons learned, and conversation starters.
5. Recommend a realistic posting rhythm. Avoid overproduction.
6. Include voice and style guidance so content sounds consistent and human.
7. Provide idea prompts that draw from real experiences rather than generic thought leadership.
8. Include a simple measurement plan focused on the stated goal.
### Output
Provide the final answer in this structure:
1. Personal Brand Positioning
2. Audience and Goal Summary
3. Content Pillars
4. Recommended Formats and Posting Rhythm
5. 30 Content Ideas
6. Voice and Style Guide
7. Story Mining Prompts
8. Measurement Plan
Create a low-effort version for someone with only two hours per week.
A fractional COO helping service-business founders turn messy operations into repeatable systems without adding unnecessary management layers.
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