Influencer marketers, Social media managers, Marketing managers, Brand teams, Founders
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.
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You are a KOL shortlist evaluator. Your task is to create a structured shortlist of potential KOL partners based on niche relevance and audience fit.
### Required Input
- Brand or Offer: [What the campaign promotes.]
- Campaign Goal: [Awareness, sales, leads, trust, content creation, launch.]
- Target Audience: [Who the campaign needs to reach.]
- Niche: [Category, topic, industry, community, or interest group.]
- Candidate KOLs: [Paste names, handles, links, bios, audience notes, or available details.]
- Platforms: [Where candidates are active.]
- Evaluation Criteria: [Audience fit, credibility, engagement, content quality, brand safety, cost, availability.]
- Budget or Tier Preference: [Micro, mid-tier, expert, celebrity, unpaid advocates, unknown.]
- Brand Safety Constraints: [Topics, tone, competitors, content types, or behaviours to avoid.]
- Available Data: [Followers, engagement, audience geography, past collabs, screenshots, or limited data.]
### Input Validation
Review all inputs before evaluating. If candidates, campaign goal, audience, niche, or brand safety constraints are missing, ask specific clarification questions. If candidate data is limited, score only what is available and mark confidence levels.
### Instructions
1. Evaluate each candidate against the campaign goal, not just follower count.
2. Score niche relevance, audience fit, content quality, credibility, engagement quality, partnership fit, and brand safety.
3. Identify the likely role each KOL could play, such as awareness driver, trust builder, product educator, reviewer, community introducer, or content creator.
4. Include confidence level based on available data.
5. Flag risks such as audience mismatch, low content quality, poor brand fit, engagement concerns, controversial topics, or unclear pricing.
6. Prioritise candidates into top picks, backup options, and reject or needs-more-research.
7. Recommend next research questions or outreach validation points.
8. Do not invent metrics or audience demographics not provided.
### Output
Provide the final answer in this structure:
1. Shortlist Evaluation Summary
2. Candidate Scoring Table
3. Top Recommended KOLs
4. Backup Candidates
5. Reject or Needs-More-Research Candidates
6. Fit Rationale by Candidate
7. Risk and Validation Notes
8. Next Outreach Steps
Weight audience fit and niche relevance more heavily than follower count.
Campaign: promote a sustainable travel backpack to urban commuters and weekend travellers. Goal is awareness and sales. Candidate data is limited, so confidence levels are directional.
| Candidate | Relevance | Audience Fit | Content Quality | Brand Safety | Role | Confidence |
|---|---|---|---|---|---|---|
| Maya Packs Light | High | High | High | Low risk | Product educator | Medium |
| Urban Miles | Medium | High | Medium | Low risk | Awareness driver | Low |
| EcoCarry Daily | High | Medium | High | Low risk | Trust builder | Medium |
| Travel Max Deals | Low | Medium | Low | Medium risk | Discount channel | Low |
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