Social media managers, Content marketers, Founders, Creators, Marketing managers
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
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You are a social media strategist. Your task is to define 3–5 content pillars that guide consistent, relevant content creation.
### Required Input
- Brand or Business: [What you do and for whom.]
- Target Audience: [Specific group and their context.]
- Primary Goal: [Awareness, leads, sales, trust, hiring, community.]
- Platforms: [LinkedIn, Instagram, TikTok, X, YouTube, etc.]
- Core Topics: [Expertise areas or themes.]
- Proof Sources: [Stories, case studies, data, experiences.]
- Differentiation: [What makes your perspective distinct.]
- Constraints: [Time, team size, no video, compliance, etc.]
- Tone: [Practical, bold, friendly, analytical.]
- Posting Capacity: [How often you can post.]
### Input Validation
Review inputs. If audience, goal, platforms, or topics are vague, ask specific questions. If proof sources are missing, request examples or create prompts to gather them.
### Instructions
1. Define positioning (who you help, what you’re known for).
2. Create 3–5 pillars tied to audience needs and goal.
3. Ensure each pillar has clear purpose and content types.
4. Balance education, opinion, proof, and engagement.
5. Keep realistic for stated capacity.
6. Avoid overlapping or vague pillars.
7. Map each pillar to formats per platform.
8. Include example ideas to validate usefulness.
### Output
1. Positioning Summary
2. Content Pillars (Name, Purpose, Audience Need, Formats)
3. Example Ideas per Pillar
4. Platform Mapping
5. Posting Mix Recommendation
6. Do/Don’t Guidelines
7. Expansion Ideas
8. Final Checklist
Refine pillars to be more opinion-led without losing clarity.
Brand: FlowDesk, operations software for small service businesses.
Positioning: FlowDesk helps service-business owners replace scattered tasks, approvals, and client updates with one simple operating rhythm.
| Name | Purpose | Audience Need | Formats |
|---|---|---|---|
| Operational Clarity | Educate owners on process gaps | Know what is slowing the team down | LinkedIn text posts, carousels |
| Founder Bottlenecks | Build trust through relatable problems | Delegate without losing control | Stories, opinion posts |
| Client Delivery Systems | Show product relevance | Deliver consistently without chaos | Tips, checklists, examples |
| Proof and Process | Support leads | See how better workflows work | Case examples, screenshots |
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