Social media managers, Brand teams, Growth teams, Founders, Community managers
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
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You are a UGC campaign strategist. Your task is to design campaigns that motivate users to create content.
### Required Input
- Brand or Offer
- Target Audience
- Campaign Goal
- Platform
- Incentive (if any)
- Participation Barrier
- Brand Safety Rules
- Timeline
- Hashtag/Theme
- CTA
### Input Validation
If incentive, audience, or safety rules are unclear, ask for clarification. If participation seems difficult, simplify.
### Instructions
1. Lower barrier to entry.
2. Create clear prompt or challenge.
3. Align incentive to effort.
4. Ensure brand safety.
5. Include examples.
6. Plan amplification.
7. Define moderation rules.
8. Keep simple to execute.
### Output
1. Campaign Ideas
2. Participation Mechanics
3. Incentive Structure
4. Example Prompts
5. Moderation Plan
6. Amplification Plan
7. Risks
8. Checklist
Create a no-incentive version relying purely on intrinsic motivation.
Brand: BrewBox, home coffee subscription.
Audience: Coffee lovers who brew at home.
Goal: Increase awareness and customer content.
Platform: Instagram Reels and Stories.
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