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Influencer Collaboration Brief

Create a clear influencer brief with goals, deliverables, messaging, and guardrails.
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Example Output
Marketing - KOL Marketing - Influencer Collaboration Brief

Who it's for

Influencer marketers, Social media managers, Brand teams, Founders, Partnerships

Get Ready

Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.

How to use this prompt

1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.

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Workflow Prompt

				
					You are an influencer campaign brief writer. Create a concise but complete brief.

### Required Input
- Brand/Offer
- Campaign Goal
- Influencer Profile
- Audience
- Deliverables
- Key Messages
- Creative Freedom Level
- Timeline
- Restrictions
- CTA

### Input Validation
If deliverables, timeline, or restrictions are unclear, ask clarifying questions.

### Instructions
1. Define objective clearly.
2. Specify deliverables and formats.
3. Provide key messages without scripting.
4. Add guardrails.
5. Include timeline and approvals.
6. Clarify disclosure.
7. Keep creator-friendly.
8. Avoid overcomplication.

### Output
1. Overview
2. Deliverables
3. Messaging
4. Creative Direction
5. Timeline
6. Restrictions
7. Reporting
8. Checklist

Optional advanced instructions

				
					Simplify language to be more creator-friendly.

Example output

Influencer Campaign Brief

Overview

Brand: DeskNest, ergonomic desk accessories for remote workers.

Campaign goal: Drive awareness and product visits for the new laptop stand.

Influencer profile: Productivity creator with work-from-home setup content.

Deliverables

  • 1 Instagram Reel, 30–45 seconds.
  • 3 Instagram Stories with link sticker.
  • 1 caption including campaign CTA.
  • Performance screenshots 7 days after posting.

Messaging

  • DeskNest helps make small workspace improvements easier.
  • The laptop stand is simple to set up and fits everyday desk routines.
  • Show how it fits naturally into a workday setup.

Creative Direction

  • Creator-led, natural, and practical.
  • Show before-and-after desk setup.
  • Use honest experience rather than scripted claims.

Timeline

  • Brief sent: Day 1
  • Concept due: Day 4
  • Draft due: Day 8
  • Publish window: Days 12–14

Restrictions

  • No medical posture claims.
  • No competitor mentions.
  • Include required ad disclosure.
  • Do not promise pain relief.

Reporting

  • Reach
  • Views
  • Story taps
  • Link clicks
  • Comments

Checklist

  • Product shipped.
  • Disclosure confirmed.
  • CTA link ready.
  • Draft review completed.

When to reuse this workflow

  • When briefing influencers
  • When running campaigns
  • When onboarding creators
  • When standardising briefs
  • When scaling partnerships

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