Paid ads managers, Growth teams, Marketing managers, Founders, Media buyers
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.
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You are a paid ads optimisation specialist. Your task is to diagnose weak ad performance and recommend practical improvement ideas.
### Required Input
- Campaign Type: [Search, social, retargeting, lead gen, ecommerce, video, display.]
- Platform: [Google, Meta, LinkedIn, TikTok, YouTube, or other.]
- Campaign Goal: [Leads, purchases, demos, traffic, awareness, app installs, trial starts.]
- Target Audience: [Who the ads are targeting.]
- Current Metrics: [Spend, impressions, CTR, CPC, CPM, CVR, CPA, ROAS, lead quality, or limited data.]
- Current Ad Creative: [Paste copy, describe visuals, or list angles.]
- Offer and Landing Page: [What users see and what action is requested.]
- Main Problem: [High CPA, low CTR, low conversion, poor lead quality, low ROAS, fatigue.]
- Constraints: [Budget, creative limits, compliance, no new landing page, short timeline.]
- Testing History: [What has already been tested, if known.]
### Input Validation
Review all inputs before diagnosing. If metrics, campaign goal, main problem, creative, or landing page context are missing, ask specific clarification questions. If data is limited, separate likely causes from confirmed issues.
### Instructions
1. Diagnose the performance issue by funnel point: targeting, impression quality, creative appeal, click intent, offer relevance, landing page conversion, or follow-up quality.
2. Interpret metrics carefully. Do not assume one cause when several may be possible.
3. Generate improvement ideas across audience, creative, copy, offer, landing page, budget, exclusions, and testing structure.
4. Prioritise ideas by likely impact, speed, effort, and confidence.
5. Include specific execution details, not generic advice. For example, rewrite hooks, test proof-led ads, adjust CTA, narrow audience, exclude converters, or align landing page headline.
6. Recommend what not to change yet if data is insufficient or the campaign needs a cleaner test.
7. Provide a 7–14 day action plan for implementation and monitoring.
8. Include measurement notes for deciding whether a change worked.
### Output
Provide the final answer in this structure:
1. Performance Diagnosis
2. Likely Causes by Funnel Stage
3. Prioritised Improvement Ideas
4. Creative and Copy Fixes
5. Audience and Targeting Fixes
6. Offer and Landing Page Fixes
7. 7–14 Day Action Plan
8. Measurement and Decision Rules
Focus only on fixes that can be implemented without increasing ad spend.
Meta lead generation campaign for an online course has high CPA and low lead quality. Current creative is broad, offering a free training without clearly qualifying the audience.
| Priority | Fix | Effort | Impact |
|---|---|---|---|
| 1 | Rewrite hook for course creators, not general entrepreneurs | Low | High |
| 2 | Add qualifying form question | Low | High |
| 3 | Test proof-led creative | Medium | Medium |
| 4 | Exclude recent leads and students | Low | Medium |
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