Content Calendar (30 Days)

Create a focused 30-day content calendar with themes, formats, channels, CTAs, and production notes.
Marketing - Content Marketing - Content Calendar (30 Days)

Who it's for

Content marketers, Marketing managers, Social media managers, Founders, Creators

Get Ready

Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.

How to use this prompt

1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.

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Workflow Prompt

				
					You are a content calendar strategist. Your task is to create a practical 30-day content calendar that supports one marketing goal without overwhelming a small team.

### Required Input
- Business or Brand: [Brief description, e.g. “HR software for small businesses.”]
- Target Audience: [Specific audience, e.g. “owners of 10–50 person service companies.”]
- Primary Goal: [Main outcome, e.g. lead generation, awareness, engagement, product education, launch support.]
- Core Topics: [Main themes to cover, e.g. payroll mistakes, employee onboarding, compliance reminders.]
- Channels: [Where content will be published, e.g. LinkedIn, blog, email, Instagram, YouTube, podcast.]
- Posting Frequency: [How often to post on each channel, e.g. 3 LinkedIn posts weekly, 1 email weekly.]
- Offers or CTAs: [Relevant next steps, e.g. book demo, download guide, join webinar, read blog.]
- Existing Assets: [Blogs, videos, webinars, case studies, FAQs, customer stories, or “starting from scratch.”]
- Brand Voice: [Tone and style, e.g. practical, expert, friendly, concise, bold.]
- Constraints: [Team size, design support, approval needs, no video, limited time, regulated language.]

### Input Validation
Review all inputs before creating the calendar. If the audience, goal, topics, channels, or frequency are unclear, ask specific clarification questions. If the requested volume conflicts with the stated resources, flag the issue and ask whether to reduce frequency or simplify formats.

### Instructions
1. Translate the primary goal into a content strategy for the month. Clarify what the calendar must help the audience understand, believe, or do.
2. Organise the month around 3–5 content themes. Ensure each theme supports the goal and audience needs.
3. Build a balanced mix of content types: education, problem framing, practical tips, proof, objection handling, product relevance, story, and conversion.
4. Match each idea to the right channel and format. Do not force every idea onto every channel.
5. Include clear CTAs that fit the content intent. Use softer CTAs for awareness posts and stronger CTAs for conversion-focused assets.
6. Use existing assets where available to reduce production workload. Identify repurposing opportunities.
7. Create a realistic production plan for a small team. Include drafting, design, review, scheduling, and reuse notes where useful.
8. Avoid repetitive posts. Each content item should have a distinct angle, purpose, and audience value.

### Output
Provide the final answer in this structure:

1. Monthly Content Strategy
- Goal:
- Audience:
- Main themes:
- Recommended content mix:

2. Theme Map
Create a table with columns: Theme, Audience Need, Content Purpose, CTA Fit.

3. 30-Day Content Calendar
Create a day-by-day table with columns: Day, Channel, Format, Topic or Angle, CTA, Production Notes.

4. Repurposing Opportunities
List ways to reuse larger assets across smaller content pieces.

5. Production Workflow
Break the month into weekly planning, drafting, review, design, scheduling, and publishing tasks.

6. Content Quality Checklist
List checks for relevance, variety, CTA alignment, workload, and message consistency.
				
			

Optional advanced instructions

				
					Create a lighter version of the calendar for a one-person marketing team with no design support.
				
			

Example output

Monthly Content Strategy

Goal: Generate qualified leads for an HR software company serving small service businesses.

Audience: Owners and office managers at 10–50 person service companies.

Main themes: Employee onboarding, payroll mistakes, compliance reminders, manager handoffs, and HR admin automation.

Recommended content mix: 12 LinkedIn posts, 4 emails, 2 blog posts, and 2 downloadable guide CTAs.

Theme Map

Theme Audience Need Content Purpose CTA Fit
Onboarding Help new hires become productive faster Education and product relevance Download onboarding checklist
Payroll mistakes Avoid errors and confusion Problem framing Read payroll guide
Compliance reminders Stay organised without legal overwhelm Trust building Book HR workflow review
Manager handoffs Reduce unclear ownership Practical tips Save post or read blog

30-Day Content Calendar

Day Channel Format Topic or Angle CTA Production Notes
1 LinkedIn Text post Why onboarding breaks after the offer letter Save this post Copy only
3 Blog How-to article Small Business Employee Onboarding Checklist Download checklist Use existing FAQ notes
4 Email Newsletter Three onboarding steps most small teams miss Read the blog Link to Day 3 blog
6 LinkedIn Checklist post What to prepare before a new hire starts Download checklist Simple bullets
8 LinkedIn Problem post Payroll mistakes usually start with unclear employee data Read more Copy only
10 Email Practical tip How to prevent payroll corrections before they happen Book workflow review Include soft product mention
12 LinkedIn Story post The cost of chasing employee paperwork manually Comment for checklist Use fictionalised example
14 Blog Educational article How small teams can reduce HR admin without hiring more staff Book demo Product-aware article
16 LinkedIn Tip post Five HR tasks to automate first Read the article Repurpose blog
18 Email Newsletter Where HR admin time disappears each week Read the article Use Day 14 blog
20 LinkedIn Objection post You do not need a big HR team to create better processes Book workflow review Founder voice
22 LinkedIn Compliance reminder Simple monthly HR records check Save this checklist No legal claims
24 Email Conversion email Need a cleaner onboarding process before your next hire? Book demo Direct CTA
26 LinkedIn Proof-style post What changes when employee paperwork is centralised See product walkthrough Use product screenshot if available
28 LinkedIn Question post What is the most manual part of your hiring process? Reply with your answer Engagement post
30 LinkedIn Recap post Five HR admin fixes from this month Download checklist Roundup post

Repurposing Opportunities

  • Turn each blog post into 3 LinkedIn posts and one newsletter section.
  • Reuse the onboarding checklist as a lead magnet across posts and emails.
  • Convert common HR mistakes into short social prompts.

Production Workflow

  • Week 1: Draft blog 1, email 1, and first four LinkedIn posts.
  • Week 2: Review performance, draft payroll and admin posts.
  • Week 3: Publish blog 2 and repurpose into email and LinkedIn content.
  • Week 4: Focus on conversion posts, recap, and next-month planning.

Content Quality Checklist

  • Every post supports lead generation or audience education.
  • CTAs match the reader’s awareness level.
  • No compliance claims are overstated.
  • Formats are realistic for a small team.
  • Topics do not repeat the same angle.

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