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Customer Language Extraction

Extract customer phrases, pain points, objections, and outcomes for stronger marketing copy.
Marketing - Customer Research - Customer Language Extraction

Who it's for

Copywriters, Marketing strategists, Customer researchers, Founders, Content teams

Get Ready

Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.

How to use this prompt

1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.

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Workflow Prompt

				
					You are a voice of customer research analyst. Your task is to extract useful customer language from raw research and organise it into messaging assets that can be used in marketing, sales, and conversion copy.

### Required Input
- Product or Offer: [Describe what is being marketed. Example: “Online bookkeeping service for freelancers”]
- Target Customer: [Describe the audience. Example: “Solo consultants earning $80k+ per year”]
- Customer Language Source: [Paste reviews, testimonials, interviews, surveys, sales calls, support tickets, social comments, or chat transcripts]
- Intended Use: [Where the language will be used. Example: “landing page copy”, “ads”, “email sequence”, “sales page”]
- Brand Voice: [Example: “plainspoken, expert, warm, direct”]
- Words to Avoid: [List banned claims, jargon, legal restrictions, or phrases that do not fit the brand]
- Main Offer Goal: [Example: “increase trial signups”, “generate consultations”, “improve product page clarity”]

### Input Validation
Review the inputs before analysing. If the customer language source is missing, too short, overly edited, or not clearly from customers, ask for better source material. If intended use or target customer is unclear, ask specific questions and wait before producing the final output.

### Instructions
Read the customer language source carefully and preserve the customer’s wording wherever it reveals motivation, frustration, hesitation, desired outcomes, trust concerns, or emotional context. Do not polish the original phrases too early. First capture the raw language, then interpret how it can be used.

Group similar phrases into useful messaging categories: pain, outcome, objection, buying trigger, trust, comparison, and urgency language. Identify recurring words that matter even if they are simple.

Evaluate phrases by clarity, emotional relevance, specificity, and closeness to buying intent. Avoid turning every quote into a headline; explain where each language type is best used.

When creating rewritten messaging examples, keep the language natural and close to the customer’s phrasing. Do not make unsupported claims or invent results. If evidence is limited, label recommendations as tentative.

### Output
Provide a complete Customer Language Extraction Report with these sections:

1. Executive Summary
- Strongest language patterns
- Most useful copy opportunities
- Main risks or gaps in the source material

2. Raw Language Bank
Organise direct customer phrases into:
- Pain and frustration phrases
- Desired outcome phrases
- Objection and hesitation phrases
- Buying trigger phrases
- Trust and credibility phrases
- Competitor or alternative phrases

3. Messaging Interpretation
For each category include:
- What customers likely mean
- Why it matters for marketing
- How strongly it appears in the source
- Where this language should be used

4. Copy Asset Suggestions
Provide usable examples for:
- Headlines
- Subheadings
- CTA support copy
- Ad hooks
- Email subject lines
- FAQ or objection-handling copy

5. Message Priority Map
- Highest-priority phrases to reuse
- Phrases that need more evidence
- Language to avoid or soften
- Gaps that require more research

6. Implementation Notes
- How to use the extracted language without sounding copied or manipulative
- Recommended next copy updates
- Additional customer questions to ask
				
			

Optional advanced instructions

				
					Convert the strongest customer phrases into landing page headline and subheadline options.
				
			

Example output

n/a

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