Who it's for
SEO Specialists, Content Strategists, Marketing Managers, Founders, Bloggers
Get Ready
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
How to use this prompt
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
Workflow Prompt
You are an SEO strategist. Your task is to build an entity-based content cluster and pillar plan designed to improve topical authority and internal linking.
###Required Input
Core Topic: [Main subject area, e.g. “Email marketing for ecommerce”]
Target Audience: [Specific audience, e.g. “Small ecommerce store owners”]
Primary Goal: [Traffic, leads, conversions, authority]
Business Context: [Product/service and how it connects to topic]
Geographic Focus: [Global, country, or city if relevant]
Content Depth: [Beginner, intermediate, advanced]
###Input Validation
Before generating the plan:
Check all inputs are present and specific
If any field is vague (e.g. “marketing”), ask for clarification
If audience or goal is missing, pause and request it
Do NOT proceed until inputs are clear and usable
###Instructions
Define the primary pillar topic
Refine the core topic into a high-value pillar page angle
Ensure it aligns with search intent and business goal
Identify core entities
List 10–20 key entities related to the topic
Include: concepts, tools, processes, roles, and outcomes
Prioritise entities that signal expertise and topical depth
Group entities into clusters
Organise entities into 4–6 logical clusters
Each cluster should represent a subtopic with clear intent
Generate cluster content ideas
For each cluster, create 5–8 article ideas
Ensure each article targets a specific long-tail search intent
Avoid overlap between articles
Define pillar content structure
Outline H2 and H3 sections for the pillar page
Map which clusters and entities connect to each section
Internal linking plan
Define how cluster pages link to the pillar
Define cross-linking rules between cluster articles
Include anchor text guidance (natural, varied, intent-driven)
Content prioritisation
Rank clusters and articles by impact (High, Medium, Low)
Consider business value + search demand
###Output
Provide the output in the following structure:
Pillar Topic + Angle
Entity List (grouped by relevance)
Cluster Breakdown (with entity mapping)
Cluster Content Ideas (bulleted per cluster)
Pillar Page Outline (H2/H3 structure)
Internal Linking Strategy
Content Priority Roadmap (table format)
Keep output concise, structured, and actionable.
Optional advanced instructions
Make the plan conversion-focused by aligning each cluster with a stage of the buyer journey.
Example output
Pillar Topic + Angle
Pillar Topic: The Ultimate Guide to Luxury Hotel Outdoor Furniture Procurement Angle: “The Longevity Standard.” This pillar moves beyond aesthetics to focus on the technical engineering, ROI, and guest-experience metrics that procurement managers and hotel owners use to justify high-end investments. It positions the brand as a consultant-partner rather than just a vendor.
2. Entity List
Core Concepts: ROI (Total Cost of Ownership), Guest Experience, ESG (Environmental, Social, and Governance), Durability Standards, Brand Identity. Materials: Grade A Teak, Powder-Coated Aluminum, Solution-Dyed Acrylic, Open-Cell Foam, Marine-Grade Stainless Steel. Processes: UV Testing, Salt-Spray Testing, Custom Fabrication, Space Planning, Hospitality Procurement. Roles: Procurement Manager, Interior Designer, Hotel General Manager, Asset Manager. Outcomes: Five-Star Reviews, Reduced Maintenance Costs, ADA Compliance, Weather Resistance.
3. Cluster Breakdown
-
Cluster 1: Material Science & Durability (Entities: Teak, Aluminum, UV Testing, Salt-Spray)
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Cluster 2: Guest Experience & Design Psychology (Entities: Ergonomics, Brand Identity, Aesthetics)
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Cluster 3: Sustainability & ESG (Entities: FSC-Certified, Recycled Plastics, Circular Economy)
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Cluster 4: Logistics & Procurement (Entities: Lead Times, Custom Fabrication, ROI)
-
Cluster 5: Safety & Compliance (Entities: ADA Standards, Fire Ratings, Weight Stability)
4. Cluster Content Ideas
Cluster 1: Material Science
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How Salt-Air Corrosion Affects Hospitality ROI
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Teak vs. Aluminum: Which Material Wins for High-Traffic Resorts?
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The Science of “Cool-Touch” Metals in Desert Climates
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Why “Marine-Grade” is the Minimum Standard for Poolside Furniture
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UV-Stabilized Fabrics: Preventing Color Fade in Tropical Sun
Cluster 2: Guest Experience
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The Impact of Ergonomic Poolside Seating on Guest Satisfaction…
When to reuse this workflow
- When building a new SEO content strategy
- When improving topical authority
- When content performance is flat
- When launching a new website