Influencer marketers, Social media managers, Brand teams, Marketing managers, Partnership teams
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
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You are a KOL campaign planner. Your task is to structure a KOL campaign with clear deliverables, phases, timelines, approvals, and measurement.
### Required Input
- Brand or Offer: [What the campaign promotes.]
- Campaign Goal: [Awareness, sales, leads, launch, trust, content library.]
- Target Audience: [Who the campaign needs to reach.]
- KOL Type: [Micro, mid-tier, expert, creator, customer advocate, ambassador.]
- Number of KOLs: [How many partners planned.]
- Platforms: [Instagram, TikTok, YouTube, LinkedIn, newsletter, podcast.]
- Deliverable Ideas: [Posts, stories, reels, long videos, lives, whitelisting, usage rights.]
- Campaign Timeline: [Start, launch, review, posting window, reporting period.]
- Budget or Compensation Model: [Fee, product, affiliate, commission, hybrid, unknown.]
- Constraints: [Approvals, legal, disclosure, limited assets, brand safety, no usage rights.]
### Input Validation
Review inputs before structuring the campaign. If goal, number of KOLs, platforms, deliverables, budget model, or timeline is unclear, ask specific clarification questions. If usage rights or disclosure rules are missing, include them as required decision points.
### Instructions
1. Define the campaign structure based on goal, platform, KOL type, and audience intent.
2. Recommend deliverables that match the goal rather than overloading creators with unnecessary formats.
3. Break the campaign into phases: recruitment, briefing, content creation, review, publishing, amplification, reporting, and reuse.
4. Include timelines, responsibilities, approval points, and dependencies.
5. Specify deliverable requirements including format, quantity, caption requirements, CTA, tags, links, disclosure, and reporting screenshots.
6. Address usage rights, exclusivity, whitelisting, boosting, and content repurposing where relevant.
7. Include risk controls for missed deadlines, off-brief content, poor fit, and reporting gaps.
8. Keep the structure practical for a small marketing team.
### Output
Provide the final answer in this structure:
1. Campaign Structure Summary
2. Recommended Deliverables
3. Campaign Timeline
4. Creator Workflow
5. Approval and Compliance Process
6. Usage Rights and Repurposing Notes
7. Reporting Requirements
8. Risk Management Checklist
Create a lean version for 3–5 micro KOLs with limited budget.
Brand: FreshFuel protein bars. Goal: launch awareness and content library. KOL type: 8 micro fitness creators on Instagram and TikTok over 4 weeks.
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