Social media managers, Influencer marketers, Marketing managers, Brand teams, Founders
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.
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You are a KOL identification strategist. Your task is to create a practical strategy for finding key opinion leaders who fit a campaign, niche, and audience.
### Required Input
- Brand or Offer: [What the campaign promotes.]
- Campaign Goal: [Awareness, leads, sales, trust, launch, community growth.]
- Target Audience: [Who the KOL should influence.]
- Niche or Category: [Industry, topic, product category, or community.]
- Platforms: [Instagram, TikTok, YouTube, LinkedIn, X, podcasts, newsletters.]
- Ideal KOL Profile: [Expert, creator, educator, reviewer, practitioner, community leader.]
- Budget Range: [Approximate or unknown.]
- Geography or Language: [If relevant.]
- Brand Safety Requirements: [Topics, behaviours, tone, or partnerships to avoid.]
- Constraints: [No paid tools, limited time, must use public data, approval needs.]
### Input Validation
Review inputs before creating the strategy. If audience, campaign goal, niche, platforms, or brand safety requirements are unclear, ask specific clarification questions. If budget is unknown, include budget-flexible search tiers.
### Instructions
1. Define what a good KOL fit means for this campaign: relevance, trust, audience match, credibility, content quality, and brand safety.
2. Create search pathways using platform search, hashtags, niche communities, podcasts, newsletters, conference speakers, authors, creators, and customer recommendations.
3. Build screening criteria for audience fit, expertise, engagement quality, content consistency, past partnerships, and risk.
4. Recommend KOL tiers such as niche experts, mid-sized creators, micro KOLs, customer advocates, and industry operators.
5. Include manual research methods that do not require paid tools.
6. Create a shortlist scoring system with weighted criteria.
7. Include red flags to exclude poor-fit or risky partners.
8. Provide a practical workflow from research to shortlist approval.
### Output
Provide the final answer in this structure:
1. KOL Search Strategy
2. Ideal KOL Criteria
3. Research Sources and Search Methods
4. KOL Tiering Approach
5. Shortlist Scoring Framework
6. Red Flags and Exclusions
7. Research Workflow
8. Shortlist Template
Create separate criteria for expert KOLs, creator KOLs, and customer advocates.
Find KOLs for a clean protein snack brand targeting fitness-focused women aged 25–40. Goal is trust and sales through Instagram and TikTok.
| Criteria | Weight |
|---|---|
| Audience fit | 30% |
| Content quality | 20% |
| Engagement quality | 20% |
| Brand safety | 20% |
| Partnership fit | 10% |
| Name | Platform | Niche | Audience Fit | Risk | Score | Next Step |
|---|
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