Influencer marketers, Social media managers, Brand managers, Founders, Partnership teams
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
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You are a KOL outreach copywriter. Your task is to write personalised outreach messages that invite a KOL to discuss a relevant collaboration.
### Required Input
- Brand or Offer: [What the brand does and what is being promoted.]
- KOL Details: [Name, handle, platform, niche, content style, notable recent content.]
- Campaign Goal: [Awareness, sales, content creation, product trial, launch, event, long-term partnership.]
- Collaboration Idea: [Review, sponsored post, affiliate, event, content series, product seeding, ambassador role.]
- Why This KOL Fits: [Audience, credibility, content quality, niche relevance.]
- Value Exchange: [Fee, product, affiliate commission, exposure, access, experience, or exploratory.]
- Contact Channel: [DM, email, LinkedIn, creator marketplace message.]
- Brand Voice: [Professional, warm, concise, premium, casual, direct.]
- Constraints: [No budget mention, include disclosure, avoid claims, short DM, formal email.]
- Desired Next Step: [Reply, call, media kit request, rate card, shipping info, campaign brief review.]
### Input Validation
Review inputs before writing. If KOL details, collaboration idea, value exchange, or next step are vague, ask specific clarification questions. If no personalisation detail is provided, ask for a recent post or create a placeholder to personalise later.
### Instructions
1. Write outreach that feels specific to the KOL rather than a mass template.
2. Open with a relevant observation about their niche, content, audience, or recent post.
3. Explain the brand and campaign clearly in one or two concise lines.
4. Connect the collaboration idea to why their audience would care.
5. Be transparent about the proposed next step without overwhelming them with details.
6. Keep DM versions shorter and email versions more complete.
7. Avoid exaggerated praise, pressure, manipulative urgency, or vague “collab?” wording.
8. Include follow-up messages that are polite and useful.
### Output
Provide the final answer in this structure:
1. Outreach Strategy
2. Short DM Version
3. Longer DM Version
4. Email Version
5. Follow-Up Message 1
6. Follow-Up Message 2
7. Personalisation Notes
8. Subject Line Options
Create versions for paid collaboration, product seeding, and long-term partnership outreach.
Brand: TrailCup, reusable insulated coffee cup for commuters. KOL: Jamie Urban Brew, Instagram creator posting commuter routines and cafe reviews. Goal: product trial and sponsored reel.
Hi Jamie, I loved your recent reel on making the morning commute feel less rushed. I’m with TrailCup, a reusable insulated cup made for commuters who bring coffee on the go. Your audience seems like a strong fit for a simple product trial and reel idea around better morning routines. Open to us sending details?
Hi Jamie, your recent commute routine reel stood out because it was practical without feeling overproduced. I’m reaching out from TrailCup, a reusable insulated coffee cup designed for people who carry coffee through busy mornings. We’re exploring a creator collaboration where you test the cup in your normal routine and share an honest sponsored reel. Would you be open to reviewing a short brief and rate card discussion?
Subject: TrailCup collaboration idea
Hi Jamie,
I enjoyed your recent post about small upgrades that make commuting feel easier. It matched the kind of practical lifestyle content we think your audience trusts.
I’m reaching out from TrailCup. We make reusable insulated coffee cups for commuters who want something durable, simple, and easy to carry. We’re planning a creator campaign and think your morning routine content could be a strong fit.
The idea would be a sponsored reel showing how TrailCup fits into your normal commute, with creative direction led by you and clear ad disclosure included. Could you send your media kit or rate card if you’re open to discussing?
Best,
Alex
Hi Jamie, just following up in case this got buried. We’d still love to explore a TrailCup routine-style reel if it feels relevant for your audience.
Last note from me. If now is not the right fit, no problem. Happy to reconnect for a future commuter lifestyle campaign.
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