Who it's for
Content marketers, Founders, Marketing teams, Growth marketers, Freelancers
Get Ready
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
How to use this prompt
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
Workflow Prompt
You are a marketing strategist. Your task is to generate targeted lead magnet ideas that align with a specific audience, offer, and campaign goal.
###Required Input
Product/Service: [What you offer, e.g. “Project management tool for remote teams”]
Target Audience: [Who this is for, e.g. “Startup founders managing distributed teams”]
Primary Goal: [What you want to achieve, e.g. “Grow email list, pre-sell product”]
Audience Pain Points: [List 3–5 specific problems, e.g. “missed deadlines, poor communication”]
Awareness Level: [Cold, Warm, Hot]
Format Preferences: [Optional, e.g. “Checklist, template, guide, quiz”]
Brand Tone: [e.g. “Straightforward, practical, slightly bold”]
###Input Validation
Review all inputs before proceeding. If any input is missing, vague, or too broad, ask specific clarification questions. Do not generate output until inputs are clear and complete.
###Instructions
Analyse the audience and offer
Identify the most urgent and specific problem to solve
Prioritise quick-win outcomes over broad education
Define value angles
Create 3–5 distinct angles (e.g. speed, simplicity, cost-saving, results)
Each angle must directly connect to a pain point
Generate lead magnet ideas
Create 8–12 ideas
Each idea must:
Solve ONE clear problem
Promise a specific outcome
Be consumable in under 15 minutes (unless format requires longer)
Add specificity For each idea include:
Title (clear and benefit-driven)
Format (e.g. checklist, template, mini-course)
Outcome (what the user achieves)
Hook (1–2 sentence description)
Prioritise effectiveness
Rank top 3 ideas based on likelihood to convert
Justify ranking briefly (1 line each)
Ensure alignment
Match tone to brand tone
Ensure ideas align with awareness level
###Output
Value Angles (3–5)
Lead Magnet Ideas (8–12 with full details)
Top 3 Picks with reasoning
Ensure all outputs are practical, specific, and ready to execute.
Optional advanced instructions
Make all ideas more contrarian and curiosity-driven to improve opt-in rates.
Example output
Marketing Strategy: Corporate Video Lead Generation
Required Input
-
Product/Service: High-end corporate video production (brand stories, executive interviews, and internal comms).
-
Target Audience: Marketing Directors and HR Leaders at mid-to-large scale tech and finance firms.
-
Primary Goal: Grow a high-quality email list for a high-ticket sales pipeline.
-
Audience Pain Points: * Difficulty getting busy C-suite executives to appear natural on camera.
-
Internal stakeholders “nitpicking” video drafts, leading to endless revision loops.
-
High production costs with unclear ROI or low viewer engagement.
-
Stress over logistics (lighting, sound, locations) in a busy office environment.
-
-
Awareness Level: Warm (They know they need video, but they are overwhelmed by the process).
-
Format Preferences: Templates, Checklists, and Briefing Guides.
-
Brand Tone: Straightforward, professional, and slightly bold (no-nonsense approach to production).
Value Angles
-
The “Efficiency” Angle: Reducing the time tax on executives and marketing teams.
-
The “Authority” Angle: Ensuring leadership looks and sounds like industry titans, not nervous amateurs.
-
The “Process” Angle: Eliminating the “Death by 1,000 Edits” revision cycle.
-
The “ROI” Angle: Mapping video content directly to business outcomes (retention, lead gen, or brand equity).
Lead Magnet Ideas
-
The “Executive Presence” Cheat Sheet
-
Format: 1-Page PDF Checklist.
-
Outcome: Prepare a CEO for a shoot in under 5 minutes.
-
Hook: Don’t waste your CEO’s time. Give them these 5 bullet points to ensure they look commanding and authentic before the red light goes on.
-
-
The Corporate Video ROI Calculator
-
Format: Interactive Spreadsheet / Notion Template.
-
Outcome: Justify your video budget to the CFO.
-
Hook: Stop guessing if that brand video “worked.” Plug in your metrics to see the real impact on your sales funnel or recruitment costs.
-
-
The “No-Pivot” Creative Brief Template
-
Format: Fill-in-the-blanks Document.
-
Outcome: Get stakeholder “buy-in” before filming starts to avoid late-stage changes.
-
Hook: The most expensive words in production are “Can we change the script?” Use this template to lock in your vision and stop the revision madness.
-
-
The 10-Minute Office Studio Audit
-
Format: Video Guide + Checklist.
-
Outcome: Identify the best (and worst) filming spots in your own office.
-
Hook: Most boardrooms are acoustic nightmares. Learn how to spot the perfect filming location in your office using just your smartphone.
-
-
The Internal Comms Engagement Script Library
-
Format: PDF Guide.
-
Outcome: Increase employee video watch-through rates by 40%.
-
Hook: Stop sending boring “Update” videos. Use these 5 proven script structures to keep your team watching until the very end.
-
When to reuse this workflow
- When launching a new campaign
- When building an email list
- When entering a new market
- When lead quality is low
- When testing new offers