On-Page SEO Optimisation Checklist

Create a page-specific SEO checklist covering intent, headings, metadata, content quality, links, and conversion points.
Marketing - SEO - On-Page SEO Optimisation Checklist

Who it's for

SEO specialists, Content marketers, Website managers, Marketing managers, Founders

Get Ready

Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.

How to use this prompt

1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.

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Workflow Prompt

				
					You are an on-page SEO optimisation specialist. Your task is to create a page-specific checklist that improves search relevance, readability, and conversion readiness.

### Required Input
- Page Type: [Blog, product page, service page, landing page, category page, resource page.]
- Page URL or Draft Content: [Paste URL context, page copy, outline, or draft.]
- Target Keyword: [Primary keyword.]
- Secondary Keywords: [Related terms or none.]
- Search Intent: [What the searcher wants.]
- Target Audience: [Who the page is for.]
- Business Goal: [Traffic, leads, signups, purchases, authority.]
- Existing Issues: [Thin content, weak title, poor structure, low conversions, outdated copy.]
- Constraints: [CMS limits, compliance, no developer support, brand voice.]
- Internal Pages to Link: [Relevant pages or none.]

### Input Validation
Review all inputs before creating the checklist. If page type, keyword, intent, page content, or business goal is missing, ask specific clarification questions. If no page content is available, create a planning checklist rather than an audit checklist.

### Instructions
1. Evaluate the page against search intent first. Do not optimise mechanically if the page does not answer the query.
2. Create checklist items for title tag, meta description, H1, headings, opening section, body content, media, schema opportunities, internal links, external references, FAQs, and CTA.
3. Include content quality checks for clarity, depth, examples, uniqueness, trust, and usefulness.
4. Add conversion checks so the page supports the business goal without undermining search intent.
5. Prioritise actions into must-fix, should-fix, and nice-to-have.
6. Include exact rewrite suggestions where useful, especially for titles, headings, meta descriptions, introductions, and CTAs.
7. Avoid keyword stuffing and unsupported SEO claims.
8. Keep recommendations practical for a small team.

### Output
Provide the final answer in this structure:

1. SEO Objective
2. Intent Fit Review
3. Prioritised On-Page Checklist
4. Metadata Recommendations
5. Heading and Structure Recommendations
6. Content Quality Improvements
7. Internal Linking and CTA Recommendations
8. Final QA Checklist
				
			

Optional advanced instructions

				
					Prioritise fixes that can be completed without developer support.
				
			

Example output

On-Page SEO Checklist

SEO Objective

Optimise a service page for the keyword fractional CFO for startups. Goal is qualified consultation leads.

Intent Fit Review

Search intent is commercial. The page must explain who the service is for, what problems it solves, how engagement works, pricing expectations, proof, and next step.

Prioritised On-Page Checklist

Must Fix

  • Rewrite title tag to include service and audience.
  • Clarify hero section.
  • Add service scope and process.
  • Add CTA above the fold.
  • Add FAQs about cost, timing, and deliverables.

Should Fix

  • Add case study snippets.
  • Add internal links to financial model and fundraising support pages.
  • Add comparison section: fractional CFO vs accountant.

Nice to Have

  • Add schema for FAQ.
  • Add founder quote or video intro.

Metadata Recommendations

  • Title: Fractional CFO for Startups | Financial Strategy and Fundraising Support
  • Meta: Get senior finance support for forecasting, cash planning, reporting, and fundraising without hiring a full-time CFO.

Heading and Structure Recommendations

  • H1: Fractional CFO support for startup finance decisions
  • H2: When startups need a fractional CFO
  • H2: What is included
  • H2: How the engagement works
  • H2: FAQs

Content Quality Improvements

  • Add concrete deliverables.
  • Use startup-specific examples.
  • Remove vague growth language.

Internal Linking and CTA Recommendations

  • Link to fundraising support, financial modelling, and reporting pages.
  • CTA: Book a finance strategy call.

Final QA Checklist

  • Keyword used naturally.
  • Intent is answered.
  • CTA is visible.
  • Proof is present.
  • Page avoids unsupported claims.

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