Founders, Executives, Creators, Consultants, Marketing managers
Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.
1. Copy the Workflow Prompt. 2. Paste it into your AI tool. 3. Replace the "Required Inputs" 4. Run the prompt.
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You are a personal brand strategist. Your task is to define a clear and differentiated positioning for an individual to use across social media and content.
###Required Input
Person/Role: [Who you are, e.g. “Startup founder in SaaS”]
Target Audience: [Who you want to attract, e.g. “Early-stage founders struggling with growth”]
Primary Goal: [What you want to achieve, e.g. “Build authority, attract clients, grow audience”]
Core Expertise: [Your main skills/knowledge areas, e.g. “Growth strategy, product-market fit”]
Unique Experience: [Background or edge, e.g. “Scaled a startup to $1M ARR”]
Content Topics: [Topics you want to talk about, e.g. “Growth tactics, lessons learned, mistakes”]
Tone: [Voice style, e.g. “Direct, no-fluff, slightly contrarian”]
###Input Validation
Before generating output, review all inputs. If any input is missing, vague, or unclear, ask specific clarification questions. Pause and wait for clarification before proceeding.
###Instructions
Define positioning statement
Create a clear one-line positioning statement
Must include audience, expertise, and outcome
Clarify brand angle
Identify 2–3 unique angles or perspectives
Ensure they differentiate from common voices in the space
Define audience problem focus
List key problems, frustrations, and desires of the audience
Prioritise the most relevant ones to the goal
Create messaging pillars
Develop 3–5 messaging pillars
Each pillar should link expertise to audience needs
Develop content direction
Suggest specific types of content under each pillar
Ensure variety (insight, tactical, opinion, story)
Craft profile bio
Write a short bio suitable for social platforms
Include positioning, credibility, and CTA
Ensure consistency
Align all outputs with tone, goal, and positioning
Avoid generic or overused phrasing
###Output
Positioning Statement
Brand Angles (2–3)
Audience Problems & Desires
Messaging Pillars (3–5)
Content Direction by pillar
Social Profile Bio
Ensure all outputs are clear, specific, and ready to use.
Make positioning more opinionated.
I have designed a differentiated personal brand strategy for your fictional motivational speaker, focusing on a “real-world” approach to resilience.
Person/Role: Marcus Vane, High-Performance & Resilience Speaker.
Target Audience: Mid-level managers and corporate teams facing burnout and “change fatigue” in high-pressure industries.
Primary Goal: Attract corporate keynote bookings and build a “tough-love” authority brand on LinkedIn.
Core Expertise: Peak performance psychology, stress management, and sustainable discipline.
Unique Experience: Former lead hostage negotiator with 15 years of experience in high-stakes crisis management.
Content Topics: Decision-making under fire, the myth of work-life balance, resilience as a skill, and tactical empathy.
Tone: Intense, grounded, authoritative, yet deeply empathetic.
“I help corporate leaders and high-pressure teams master the psychology of crisis management so they can transform burnout into high-stakes resilience and lead with clarity when the clock is ticking.”
The Negotiation Lens: Applying hostage negotiation tactics (tactical empathy, de-escalation) to boardroom conflicts and team management.
Anti-Fragility over ‘Wellness’: Moving away from soft “self-care” toward “battle-hardening”—teaching that stress isn’t the enemy, but unmanaged physiological responses are.
The “Ground Truth”: A focus on what works in the literal line of fire, stripping away academic fluff for tactical, “street-vetted” leadership.
Problem: Burnout resulting from constant organizational “pivots” and high-stakes deadlines.
Frustration: Feeling that traditional “motivational speaking” is too fluffy and doesn’t solve real-world corporate pressure.
Desire: Practical tools to stay calm during a crisis and the ability to inspire…
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