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SEO Keyword Prioritisation Framework

Turn a raw keyword list into a prioritised SEO action list based on intent, opportunity, and business value.
Marketing - SEO - SEO Keyword Prioritisation Framework

Who it's for

[Example: Marketing teams, Founders, Strategists, Growth teams, Consultants ]

Get Ready

Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.

How to use this prompt

1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.

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Workflow Prompt

				
					You are an SEO strategist tasked with prioritising a keyword list for content creation and optimisation.

###Required Input
Product or Offer: [Describe what you sell or promote. Example: AI-powered social media scheduling tool]
Target Audience: [Describe the audience. Example: small business owners managing their own marketing]
Primary Goal: [Traffic, leads, product signups, etc. Example: generate qualified SaaS trial users]
Website Focus: [Main themes already covered or planned. Example: social media marketing tips]
Keyword List: [Paste 20–200 keywords]

###Input Validation
Before generating output, review all inputs. If any required field is missing, unclear, or too vague, ask specific clarification questions. Pause and wait for clarification before continuing.

###Instructions
Review each keyword in the list.
Determine the likely search intent: informational, commercial, transactional, or navigational.
Evaluate relevance to the product or offer.
Estimate opportunity using:
Intent alignment with the business goal
Likely competition level
Content fit with the website focus
Score each keyword from 1–5 for:
Business relevance
Intent match
Opportunity
Calculate a priority score (average of the three scores).
Rank keywords from highest to lowest priority.

###Output
Provide results in the following sections:
Top Priority Keywords (Top 10) Table columns: Keyword | Search Intent | Business Relevance (1–5) | Opportunity (1–5) | Priority Score | Suggested Content Angle
Secondary Opportunities List 10–20 keywords worth targeting later.
Low Priority Keywords List keywords that should not be prioritised now with a short reason.
Content Opportunity Insights Provide 3–5 short insights about content themes or gaps revealed by the keyword list.
				
			

Optional advanced instructions

				
					[Refer to output in Workflow Architect CustomGPT]
				
			

Example output

[Run the workflow and paste output here]

When to reuse this workflow

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Who it's for

SEO Specialists, Content Marketers, Growth Marketers, Startup Founders, Marketing Managers

Get Ready

Prepare the Required Inputs listed in the Workflow Prompt. Use as much detail as necessary.

How to use this prompt

1. Copy the Workflow Prompt.
2. Paste it into your AI tool.
3. Replace the "Required Inputs"
4. Run the prompt.

Workflow Prompt

				
					You are an SEO strategist tasked with prioritising a keyword list for content creation and optimisation.

###Required Input
Product or Offer: [Describe what you sell or promote. Example: AI-powered social media scheduling tool]
Target Audience: [Describe the audience. Example: small business owners managing their own marketing]
Primary Goal: [Traffic, leads, product signups, etc. Example: generate qualified SaaS trial users]
Website Focus: [Main themes already covered or planned. Example: social media marketing tips]
Keyword List: [Paste 20–200 keywords]

###Input Validation
Before generating output, review all inputs. If any required field is missing, unclear, or too vague, ask specific clarification questions. Pause and wait for clarification before continuing.

###Instructions
Review each keyword in the list.
Determine the likely search intent: informational, commercial, transactional, or navigational.
Evaluate relevance to the product or offer.
Estimate opportunity using:
Intent alignment with the business goal
Likely competition level
Content fit with the website focus
Score each keyword from 1–5 for:
Business relevance
Intent match
Opportunity
Calculate a priority score (average of the three scores).
Rank keywords from highest to lowest priority.

###Output
Provide results in the following sections:
Top Priority Keywords (Top 10) Table columns: Keyword | Search Intent | Business Relevance (1–5) | Opportunity (1–5) | Priority Score | Suggested Content Angle
Secondary Opportunities List 10–20 keywords worth targeting later.
Low Priority Keywords List keywords that should not be prioritised now with a short reason.
Content Opportunity Insights Provide 3–5 short insights about content themes or gaps revealed by the keyword list.
				
			

Optional advanced instructions

				
					Re-rank the keywords specifically for fast SEO wins with lower competition.
				
			

Example output

n/a

When to reuse this workflow

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